Companies Team Up to Target, Optimize and Measure the Sales Impact and ROI of Brands’ and Retailers’ Digital Advertising Programs
RALEIGH, N.C. & MOUNTAIN VIEW, Calif. – MaxPoint, the company that helps manufacturers and retailers generate in-store sales with its innovative Digital Zip® technology, has partnered with point-of-sale analytics company Retail Solutions Inc. (RSi) to connect hyperlocal digital advertising to real store-level intelligence. Through this unique partnership, it is now possible to dynamically target, optimize and measure the sales impact and ROI from digital advertising programs run on behalf of consumer packaged goods (CPG) companies and retailers.
“To date, more than 25 major CPG companies have used this new service to measure and maximize the ROI of their digital spending.”
MaxPoint has the ability to connect RSi’s daily sales and inventory data from nearly 125,000 stores, representing $94 billion in products sold annually across the United States, with hyperlocal store-level advertising programs. The unique connection of store-level data and digital advertising strategy is now allowing brands and retailers to maximize the impact of their new product launches, promotions and seasonal offerings based on daily, store-level sales and inventory. Brands also benefit from MaxPoint’s ability to run different programs and creative executions in targeted neighborhoods to discover which stores respond to which deals, and to react to volume opportunities at both top-performing and underperforming store locations.
“With this partnership, MaxPoint is able to offer manufacturers, retailers and shopper marketers a complete digital solution that closes the ROI loop: sense events happening by store, generate content and a call to action, trigger local delivery, and dynamically measure and optimize results,” said Tom Dolan, SVP of Enterprise and Shopper Marketing Solutions at MaxPoint. “Together, we are creating just-in-time demand and providing CPGs with actionable intelligence to move their businesses forward.”
“RSi is excited about working with MaxPoint and so are the major CPG customers that we serve,” said Michael Quinn, General Manager of Digital Services at RSi. “To date, more than 25 major CPG companies have used this new service to measure and maximize the ROI of their digital spending.”
About MaxPoint
MaxPoint takes the precision of hyperlocal digital advertising and applies it to local, regional, and national campaigns to drive in-store sales. The company’s proprietary Digital Zip® technology uses the latest in real-time data to pinpoint and reach the consumers most likely to buy products. Trusted by the top 20 leading global marketers, MaxPoint’s precise and efficient technology brings smarter digital advertising and higher sales to brands, retailers, and agencies across the globe. For more information, visit www.maxpoint.com, follow MaxPoint on Twitter @maxpoint_int, and subscribe to the OnPoint Blog.
About Retail Solutions Inc.
Retail Solutions Inc. (RSi) turns retailer data into opportunity – in the store, on the shelf and with shoppers worldwide. Designed to automate the path to purchase and drive value across the supply chain, RSi’s proprietary algorithms, business processes and suite of intelligent, cloud-based applications help the world’s leading consumer goods manufacturers listen and respond quickly to consumer demand – ensuring the right product, is in the right store, at the right time. Each day, the RSi platform processes billions of records from nearly 100 major retailers in more than 150 locations throughout the world and turns the data into actionable insights for immediate decision making. From solving out-of-stocks, to identifying inaccuracies in the supply chain, to optimizing digital marketing efforts, RSi maximizes product availability, uncovers new business opportunities and drives sales. The RSi platform is trusted by more than 500 global CPG companies including such household names as Colgate-Palmolive, Nestlé and Procter & Gamble. To learn more about the company, visit: http://www.retailsolutions.com/
