Leader in Data-Driven Marketing Solutions Taps Julie Ginches, SaaS Marketing Maverick and Advertising & Technology Pioneer
NEW YORK, NY – eXelate, the leading independent data platform, today announced that it has hired Julie Ginches as its chief marketing officer. Drawing from more than 20 years of experience launching and positioning high growth companies, Ginches is now responsible for leading all of eXelate’s global marketing functions. She will report to CEO Mark Zagorski.
Ginches has a well-known and admirable track record, most recently serving as CMO of advertising automation company, Rubicon Project, where she helped lead a successful Initial Public Offering (IPO) in April 2014. Prior to Rubicon Project, Ginches was an early executive team leader at DataXu, where she built the company’s global brand and marketing machine, which helped the company land at No. 5 on the 2013 Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. Ginches has held marketing leadership roles at many other notable companies, including Jumptap, which was acquired by Millennial Media, FAST, which was acquired by Microsoft, and epIcon, which was acquired by Nortel.
Ginches, a pioneer and innovator in customer engagement, is known for positioning and repositioning companies at critical inflection points and for enabling them to enter high-velocity, complex markets. She is also known for her work in helping to define the new digital agenda for today’s CMO, a key customer for eXelate moving forward.
“Engaging Julie couldn’t have come at a better time,” said Zagorski. “The customer journey has changed, and CMOs now need new skills and tools to use data and science to better understand, engage and measure their marketing programs across all on and offline channels. eXelate has a powerful story to tell, and Julie is the right person to help educate the world’s leading brand marketers on how data solutions can help them increase their success and ROI.”
“eXelate has built a great reputation from the legacy data eXchange business,” said Ginches. “As a CMO with deep enterprise marketing technology experience, I am thrilled to be able to help other marketers discover our newer software and data services that provide centralized data management, better consumer insights and more accurate targeting and measurement solutions.”
In her CMO role, Ginches will lead a team of industry-leading experts in communications, social technology, ecosystem marketing, community development, and customer education and empowerment.
eXelate, the leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers. Through eXelate’s maX DMP (data management platform), fueled by eXelate’s eXchange, first-party data can be managed, modeled, mobilized and measured across video, mobile and display channels. eXelate’s eXchange, the largest pool of directly measured consumer data, reaches two billion active users and devices worldwide and includes key purchasing touch points — online and offline — from Nielsen, MasterCard Advisors, IXI and many more. As a member of the NAI, IAB, trustE, Council for Accountable Advertising and Evidon’s Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate.