London: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has completed its integration with zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale. This partnership will allow mediasmart’s clients to access and activate zeotap’s high performing targeting segments across the EU, US and India.
Zeotap provides first-party telecom and enterprise data across ten telcos globally, alongside other unique sources such as security companies and payroll providers. It has access to more than one billion global unique profiles with sociodemographic and app usage data as well as purchase intent data.
Its data has proven to exceed market benchmarks by up to six times on measured demographic On-Target Percentage (OTP) and other key performance indicators. The company also runs the largest global and deterministic identity graph thanks to the integration with telecom operators, large mobile app publishers and other major enterprise partners.
mediasmart is the first DSP to estimate the incremental value of a campaign in real time – allowing advertisers to maximize campaign impact anywhere in the world. Its mobile-first technology helps advertisers reach their customers on mobile while achieving their campaign goals. Brand advertisers can create and manage audiences, as well as sync up with their own DMPs or 3rd party data providers either via their mediasmart console or API. Thanks to its proven technology and algorithms, user-friendly UI and agile team, mediasmart serves the world largest brands and adapts to customer requirements.
“We want to make our deterministic targeting and identity data widely accessible to brand advertisers across their different preferred channels. We’re excited to expand our data touchpoints, while giving the opportunity to mediasmart’s clients to improve their marketing ROI.” says Daniel Heer, CEO & Founder of zeotap.
Noelia Amoedo, mediasmart’s CEO said, “We prioritize our partnerships based on the additional value we can bring to our advertisers, and we are very proud of this approach. Zeotap´s data can help our customers reach their target audience much more effectively, and they can measure the impact of using audience targeting in real time.”
Zeotap is the only global data & identity platform that offers a deterministic end2end solution to onboard, understand and activate 1st party customer data across Europe, North America, LATAM and India. zeotap works with exclusive data sources such as 10 tier-1 telecom operators globally and many others. Thanks to its patented tech platform and a privacy and security by design approach resulting in 9 certifications including GDPR & ISO 27001, zeotap today is helping over half of the top 100 brand advertisers in the world such as Unilever, P&G, McDonald’s & Mercedes-Benz. More info: www.zeotap.com.
mediasmart Mobile is the first programmatic media buying solution that enables mobile advertisers to easily run campaigns driven by incremental metrics.
mediasmart Mobile was one of the first movers into the mobile programmatic ecosystem, having launched in Jan 2012. It gives access to global mobile inventory – both in mobile apps and web – from more than thirty ad exchanges/SSPs, and it has successfully proven throughout the years that its algorithms can effectively manage big data to deliver results. A proven and scalable technology, currently handling more than 900,000 ad requests per second, mediasmart can be used directly by clients on a self-serve basis or via APIs, and it handles both RTB and programmatic direct buys.
Located in Madrid, London and Paris, mediasmart Mobile includes a team of mobile and advertising experts and is backed by well-known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).