Vestel partnership extends YuMe’s CTV offering in Europe
O2 runs first campaign with YuMe’s Captivate, a new ad unit designed specifically for Connected TV
LONDON – YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand advertising solutions, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers in the world, and launched with a major branding campaign for O2, a leading UK digital communications company. The campaign debuts YuMe Captivate, a new ad unit designed specifically for Connected TV (CTV).
“So the opportunity to launch a new ad experience for our customers on the newest screen was a natural fit for our brand.”
In addition to premiering the YuMe Captivate ad unit on CTVs, O2 is also the first European brand to run on Vestel’s Smart TVs, due to an exclusive partnership between YuMe and Vestel. The agreement with Vestel, who designs the TV experience for brands such as Telefunken and Finlux (UK), enhances YuMe’s CTV video offering in Europe and complements their current partnerships with Samsung and Toshiba.
“Collaborating with YuMe assures premium advertisers that the most dynamic and relevant ads are brought to millions of users across Europe,” says Metin Salt, General Manager at Vestel. “Vestel’s penetration of Smart TVs and entrance into the mobile and tablet space will allow for much greater use of data between devices, making advertising more compelling to the user as it becomes more relevant and engaging.”
“The partnership with Vestel extends our global market leading CTV advertising offering, and adds European reach and scale across CTV devices,” says Owen Hanks, General Manager Europe, YuMe.“ The partnership gives brands such as O2, the opportunity to use the largest screen in the house and immerse their target audience with their digital brand experience.”
The O2 CTV campaign, which runs from October to November, is centered on driving awareness that O2 is a provider and facilitator of smart tech including connected devices such as tablets, smartphones and wearables. O2’s media agency ZenithOptimedia, has chosen YuMe’s Captivate CTV unit to adapt their TV ad creative for Connected TV viewing. The campaign delivers a seamless message across screens adding additional branding elements to maximise engagement through the Connected TV experience.
“Innovation is at the heart of everything that O2 does,” says Simon Valcarcel, O2’s Brand, Creative and Media Lead. “So the opportunity to launch a new ad experience for our customers on the newest screen was a natural fit for our brand.”
Summary
YuMe’s Captivate Unit Benefits:
- Can be used in all CTV advertising spaces including pre-roll and first impression unit or click to play units, to provide advertisers a consistent experience across all OEMs and CTV apps
- Enables continuous video on the full screen, alongside strong branding elements
- Allows space for customised messages or CTAs (e.g. ‘Download Now on Amazon Instant Video or iTunes’) allowing consumers to further engage with relevant products during their catch up TV time
About Vestel
As one of the leading TV manufacturers, Vestel has earned its position as a global market leader, consistently building upon its reputation for delivering manufacturing excellence. Highly acclaimed across multiple sectors, the Vestel Group is renowned for its expertise in manufacturing, technology development and marketing as well as in the development and distribution of consumer electronics, professional displays, mobile technologies, LED lighting, household appliances, and defence industries. Vestel provides Smart portals to numerous TV brands in Europe.
About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 16 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
Forward-Looking Statement
This press release contains forward-looking statements, including those in management quotations and under the caption “Business Outlook”. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about YuMe Captivate, our exclusive partnership with Vestel; our growth strategy; our operating results, including revenue, gross margin, net loss and adjusted EBITDA; market trends; and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in our forward-looking statements. Factors that could cause or contribute to such differences include our history of net losses and limited operating history, which make it difficult to evaluate our prospects, our fluctuating quarterly results of operations, and our dependence on a limited number of customers in a highly competitive industry. These and other risk factors are discussed under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2013 that has been filed with the U.S. Securities and Exchange Commission (the “SEC”), and in our future filings and reports with the SEC, including our Quarterly Report on Form 10-Q for the three months ended September 30, 2014. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.
