NEW YORK – Shazam® and Adspace Networks Inc. announced a partnership to bring Shazamable advertisements to over 200 shopping malls nationwide via the Adspace Digital Mall Network. The partnership will enable Adspace Networks to offer advertisers the ability to enhance video campaigns with a fully customizable second-screen content experience through Shazam’s innovative technology, revolutionizing the way users interact with the retail environment.
“Now, through our partnership with Shazam, we are able to offer our advertisers a seamless way to retarget their ads and extend their content to consumers’ smartphones.”
Adspace Networks reaches 58 million unique shoppers each month through video advertising on 2,800 screens nationwide. With the rollout of this partnership, these shoppers will now be able to Shazam advertisements for a deeper experience, allowing for the discovery of exclusive offers and added content. Shazam’s cutting-edge ultrasonic watermark technology will be available on both the floor-mount and aerial screens, within a range of up to 40 feet. For advertisers, this integration offers a new, customizable way to connect their brands directly with millions of Shazam users. Importantly, the Shazam ultrasonic signal is active, whether a commercial is airing or not, so the mobile experience is always available to a mall shopper.
The announcement of Shazam’s expansion into the retail environment adds to an ever-evolving strategy of audio recognition capabilities, including music, television, advertising and radio.
“At Shazam, our goal is to put the power of discovery into the hands of our millions of users wherever they are – whether it’s at home or on the go,” said Rich Riley, CEO, Shazam. “With our latest launch, we’re excited to move into the mall environment for the first time, offering a whole platform for brands and consumers to connect in a meaningful way.”
“The marriage of mobile and location-based video just makes sense,” said Dominick Porco, CEO, Adspace Networks Inc. “Now, through our partnership with Shazam, we are able to offer our advertisers a seamless way to retarget their ads and extend their content to consumers’ smartphones.”
About Shazam
Shazam is one of the world’s most popular mobile apps that magically connects people to the world around them. Shazam pioneered audio recognition technology that helps people identify music and has grown into an app that effortlessly connects people with artists, TV shows, ads, cinema and radio. Shazam has been downloaded over 500 million times, is downloaded over 13 million times a month, and has over 100 million monthly active users.
Shazam makes it easy for people to share their discoveries on Facebook, Twitter, Whatsapp, Pinterest and Google+. And to purchase through iTunes, Amazon and Google Play. For people who don’t yet have the Shazam application on their smartphone, it is available for FREE on every major platform and can be found on iTunes App Store, Google Play, Amazon App Store, Windows App Store and other app stores.
For further information about Shazam Entertainment visit www.shazam.com and @Shazam. You can also follow us on Facebook, Google+, and Instagram. For daily music updates follow the Shazam Blog. Shazam Media enquiries: PR@shazamteam.com.
About Adspace Networks, Inc.
Adspace Networks, Inc. owns and operates the Adspace Digital Mall Network, the largest Nielsen measured digital place-based video network in the country, and the Adspace Cinema Lobby Network, the largest in-lobby video advertising network. The Mall and Cinema Lobby networks provide a national footprint with tremendous scale and particular strength in the top markets, consisting of 1,900 venues and 6,500 screens, in 189 DMAs, representing 98% of the United States. Combined, both networks reach nearly one-third of all adults 18-49 per month, and are particularly effective at reaching teens and young adults. Adspace is a charter member of the Digital Place-based Advertising Association (DPAA), an organization providing standards and best practices for the digital place-based video advertising industry.
