Company’s Honored for its Robust Data Mining Platform
NEW YORK – AdTheorent, Inc. has been named a Gold winner in Best New Product Feature of the Year category in Best in Biz Awards 2014, the only independent business awards program judged by members of the press and industry analysts.
“Predictive is the future of targeting in mobile advertising and we are so pleased to win a Gold Best in Biz award for this groundbreaking solution.”
AdTheorent was recognized for its Big Data-driven predictive advertising engine, the Real-Time Learning Machine™ (RTLM). AdTheorent’s RTLM has made it possible for marketers to use predictive mobile advertising to reach their target consumers. RTLM uses a unique high-speed data enrichment process and advanced predictive targeting software to assess the conversion potential of each mobile ad impression, which AdTheorent uses, in real time, to deliver the right ad to the right person, at the right time. AdTheorent’s RTLM doesn’t target individuals based on past behavior or otherwise engage in privacy-threatening behavioral targeting; rather, using anonymous and aggregated statistics, it predicts future engagement outcomes. Additionally, RTLM ingests vast amounts of data to improve its predictive capabilities in real time. No other modeling methods are able to match the number of variables, record size and speed handled by AdTheorent’s RTLM — which consistently performs over three-times better than industry averages in key metrics.
“AdTheorent’s RTLM delivers increased engagement for brands and advertisers and helps inform media buying,” said Anthony Iacovone, CEO and Co-Founder of AdTheorent. “Predictive is the future of targeting in mobile advertising and we are so pleased to win a Gold Best in Biz award for this groundbreaking solution.”
Best in Biz Awards’ fourth annual North American program was its most competitive yet. As in previous years, the fourth annual program in North America featured a large and distinguished judging panel comprised of members of the media who reviewed and scored the hundreds of award nominations. More than 550 award nominations were received this year in a variety of company, executive, team, and product focused categories. Nominations were fielded from public and private companies of all sizes, from virtually every major industry and region in the U.S. and Canada.
Best in Biz Awards 2014 honors were presented in 60 categories, including Company of the Year, Fastest-Growing Company of the Year, Most Innovative Company of the Year, Best Place to Work, Technology Department of the Year, Executive of the Year, Most Innovative Product of the Year, Best New Product of the Year, PR Campaign of the Year and Website of the Year.
Winners of Best in Biz Awards 2014 were determined based on scoring from an independent panel of 53 judges from highly recognized newspapers, business, consumer and technology publications, radio outlets, and analyst firms. In addition to the numerous judges returning from previous panels, this year’s 53-person judging panel included several worthy additions to this high-profile group. The panel included contributors to AdWeek, American Banker, Android Central, Atlanta Tribune, Boston.com, Buffalo News, Business News Daily, Chip Design Magazine, Computerworld, Connecting Women Radio, Consumer Affairs, Crain’s New York Business, CRN, Detroit Free Press, Digital Trends, ECT News Network, Entrepreneur, eWeek Channel Insider, Fierce Online Video, IDB Ventures, IEEE Institute, Inc. Magazine, InfoRisk Today, Information Week, Journal Times, King Features Syndicate, L.A. Biz, Lab Reviews, Law Technology News, Marketing Profs, MediaPost, Miami Herald, Motley Fool, New York Observer, NorthBay Biz, PC Magazine, peHUB, Phoenix Business Journal, Quad-City Times, San Jose Mercury News, Silicon Valley Business Journal, Small Business Digest, Tech Cocktail, Tech-Gaming, TheDeal.com, Upstart Business Journal, Venture Capital Journal, Wired, Xconomy and ZDNet.
For a full list of gold, silver and bronze winners in Best in Biz Awards 2014, visit: http://www.bestinbizawards.com/2014-winners.
About AdTheorent®
AdTheorent is a technology company that is transforming mobile advertising through data-driven predictive solutions. AdTheorent’s machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers.
AdTheorent’s machine learning technology – the Real Time Learning Machine™ (RTLM) – combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.
AdTheorent’s Traktion™ solution is the mobile advertising industry’s most advanced cross-device/cross-media measurement and analytics technology, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness.
AdTheorent’s Apptivation® is unprecedented deep linking technology that powers “intelligent ad units,” fostering seamless and efficient user engagement. Apptivation allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions such as Passbook, Calendar, Phone, Map and others.
The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric – The Intelligent Impression®. For more information, visit: www.adtheorent.com.
About Best in Biz Awards
Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in two separate programs annually: North America, and International. Entries will begin to be accepted in the Best in Biz Awards 2015 International program in January 2015. Any organization worldwide may participate in the International program in any of the more than 60 company, department or team, executive and product categories. For more information about the entry process and categories in the International program, please visit: http://intl.bestinbizawards.com.
