Completeness of Vision and Ability to Execute Were Key Factors In The Evaluation
NEW YORK – Isobar, part of Dentsu Aegis Network, announced research firm Gartner, Inc. has placed the company in the Leaders quadrant in its ”Magic Quadrant for Global Digital Marketing Agencies1.” The report evaluated 20 digital agencies across 15 criteria that represent the agencies’ “ability to execute” and “completeness of vision,” with Isobar positioned the furthest for completeness of vision.
“strong in technology, creative services and experience design, and marketing effectiveness … Leaders are the providers to watch as you try to understand how new offerings might evolve, particularly those related to digital business transformation.”
“We believe Gartner’s evaluation validates our vision and strategy, and our ambition to create a borderless global agency with local insights,” said Jean Lin, Global CEO of Isobar. “It is very exciting to take full advantage of digital technology to create ideas without limits for businesses and brands. Ideas have been restricted in the past, but digital has allowed us to make those limits history.”
“Digital is at the beginning of its golden age. With cloud computing, big data, geolocation and device proliferation, digital is fast becoming the DNA that underpins nearly every human interaction,” said Jeff Maling, Co-CEO, Isobar US. “Try to name an activity that is not in any way supported, influenced or driven by digital and you will end up with a very short list. We feel Gartner’s focus on Digital Marketing Agencies is an acknowledgement of the primacy of digital in today’s business environment.”
In the report, Gartner defines leaders as, “strong in technology, creative services and experience design, and marketing effectiveness … Leaders are the providers to watch as you try to understand how new offerings might evolve, particularly those related to digital business transformation.”
Isobar US Co-CEO Geoff Cubitt added, “We’re honored to be recognized as a Leader in this year’s Gartner’s Magic Quadrant for Global Digital Marketing Agencies and believe it is an important affirmation of our strategy. But more importantly, we see this as an acknowledgement of the groundbreaking work that our clients like adidas, LEGO and Royal Caribbean are undertaking.”
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Isobar
Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled through technology, to transform businesses and brands. We have over 3,700 digital pioneers in 69 offices, across 42 markets worldwide. In 2013, Isobar won over 170 awards, including 18 Agency of the Year titles and we have won three Asia-Pacific Agency Network of the Year Awards over the past four years. Key clients include adidas, Coca-Cola, Disney, General Motors, Google, Kellogg, Royal Caribbean and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com
1 Gartner, Magic Quadrant For Global Digital Marketing Agencies, Richard Fouts, Andrew Frank, Martin Kihn, Jennifer Polk, December 16, 2014
