Oversaw all Digital Projects in North America for GroupM
FAIRFIELD, N.J. – Ryan Conroy has joined CoreMedia Systems as Director of Performance Media, a new position at the industry’s leading provider of direct response media management systems.
“Going forward we will continuously enhance CoreDirect to perform cross media attribution and consumer performance measurement for all existing and emerging digital media. Ryan will be responsible for securing the partnerships to make that happen.”
Conroy joins CoreMedia from GroupM, where he was Partner and Digital Applications Director. In that role, Conroy had oversight for all digital projects within GroupM in North America. He also was responsible for the coordination of projects within the individual operating companies within the GroupM umbrella.
At CoreMedia, Conroy will play a key role in the continual expansion of CoreMedia’s strategic partnerships with companies that provide data critical to marketers for tracking performance of advertising across all media.
“We have traditionally enabled data and system integration to CoreDirect® for such metrics as ratings, broadcast verification, competitive intelligence and results from call centers and web servers,” said Glenn DeKraker, CEO of CoreMedia. “Going forward we will continuously enhance CoreDirect to perform cross media attribution and consumer performance measurement for all existing and emerging digital media. Ryan will be responsible for securing the partnerships to make that happen.”
Prior to GroupM, Conroy was Media Technology Director at MediaCom, where he oversaw a data aggregation platform for one of the media agency’s clients, Dell Computer, while providing maintenance and support for Lifeline, MediaCom’s campaign management system. He had been a Senior Project Manager at Beyond Interactive before it was acquired by MediaCom.
About CoreMedia Systems
CoreMedia Systems, Inc. develops and supports CoreDirect, the industry’s most widely used direct response media management software. The system is used by more than 100 direct response agencies and marketers to plan, buy, manage, measure and optimize performance based media campaigns. For more information visit www.coremedia-systems.com.
