One of the World’s Most Popular Mobile Apps Joins Forces with Leader in Location and Proximity-Based Mobile Engagement
NEW YORK – Shazam® and Gimbal, Inc. announced a partnership to expand opportunities for brands, advertisers and media owners to offer a more personalized experience for Shazam users, through beacon technology. The partnership includes the incorporation of the Gimbal SDK into the Shazam mobile app, which has over 500 million downloads and more than 100 million monthly active users.
“Gimbal is extremely pleased to be able to work with an industry leader such as Shazam to help take mobile engagement to the next level by better marrying the digital experience with the physical world.”
“We are excited to add beacons as a way that we connect our users with the world around them,” said Rich Riley, CEO, Shazam. “Gimbal is an ideal partner to provide an unprecedented, customized mobile experience, and a new and meaningful way to connect brands and consumers.”
The move represents a further evolution in the way consumers are looking to Shazam to magically connect them with the world around them. Shazam’s reach, combined with Gimbal’s leadership in secure commercial deployment of industry-standard Bluetooth Smart beacons, will offer an enhanced experience for consumers seeking location-rich and contextually relevant content. The partnership also signifies the largest deployment of proximity technology in a mobile application to date.
“By incorporating Gimbal into their platform, Shazam and their partner brands will be able to deliver even better experiences to their millions of users, based on each user’s individual interests and proximity,” said Rocco Fabiano, CEO, Gimbal, Inc. “Gimbal is extremely pleased to be able to work with an industry leader such as Shazam to help take mobile engagement to the next level by better marrying the digital experience with the physical world.”
About Shazam
Shazam is one of the world’s most popular mobile apps that magically connects people to the world around them. Shazam pioneered audio recognition technology that helps people identify music and has grown into an app that effortlessly connects people with artists, TV shows, ads, cinema, radio and retail environments. Shazam has been downloaded over 500 million times, is downloaded over 13 million times a month, and has over 100 million monthly mobile active users.
For further information about Shazam Entertainment visit www.shazam.com and @Shazam.
About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. Our context awareness, proximity and personalization technologies allow brands to drive engagement and loyalty by interacting with their customers when, where and in the ways they’re most likely to engage and make purchase decisions. Visit www.gimbal.com for more information.
Gimbal is a trademark of Gimbal, Inc. Other product and brand names may be trademarks or registered trademarks of their respective owners.
