ADARA Expands EMEA Presence

  • New offices open in UAE and Germany
  • Strengthening regional sales team with additional hires
  • Plans to establish further offices in 2015

LondonADARA, the leader in leveraging global travel data to drive future business performance, today announced its regional growth with strategic hires and new office openings across the region. Nick Mott and Christoph Schier have joined the company to head up new sites in UAE and Germany respectively while Dan Long and Tom Denton strengthen ADARA’s EMEA hub in the UK.

Nick Mott joins ADARA as regional director for Middle East, Africa and Turkey. He has 16 years’ experience including, five and a half years with Yahoo! where his roles included client development director for travel, tourism and retail.  Alongside him, Christoph Schier joins ADARA as director for the DACH region. He has spent the previous eight years working at Google where he served in a number of roles including industry manager for travel and finance sectors.

In addition, Dan Long and Tom Denton both join the UK sales team. Dan moves across from Channel 4 having previously worked for Virgin Media while Tom joins from the Guardian having previously held positions with AutoTrader and Johnston Press.

“ADARA has prioritized its global expansion over the past 12 months both to build up our data set and support our growing advertiser base across their respective home markets,” said Elizabeth Harz, President of Media, ADARA. “The complexity of the EMEA market is such that local expertise and market understanding is imperative for success and we are investing to ensure our clients benefit from this knowledge. New offices in UAE and Germany are just the start of our expansion with further offices planned in 2015.”

ADARA will continue to expand and hire new staff to support its new offerings for advertisers across mobile, video and PMP.


ADARA leverages global travel data to drive future business performance. ADARA’s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 80 global travel brands, including United, Ryanair, Etihad, ACCOR, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Mountain View, Calif. For more information, visit or follow us on Twitter @adaraglobal.