Highlights include organic sales growth of 138 percent year over year, expanded global presence, rapidly growing customer base, and groundbreaking product innovation
London, UK – Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced operating and product highlights from 2014. The company’s organic sales growth of 138 percent year over year was driven by an unmatched ecosystem of digital technology partners, unparalleled customer satisfaction among a vast and diverse base of enterprise customers, and consistent product innovation.
Operating and Company Highlights from 2014:
- Recorded organic sales growth of 138 percent year over year.
- Reported a renewals rate of 123 percent in dollars, including upsells of the Tealium AudienceStream solution and data services.
- Added over 200 new enterprise customers to the company’s global customer base. Select new customers and upsells in Q4 include Beslist.nl, Telegraaf Media Groep, California Travel and Tourism Commission, Cirque de Soleil, Colruyt, IDG, Luxury Link, PetBox, Schibsted Ibérica, Timex.com, and Vizio, joining a comprehensive and diverse customer base that includes Air New Zealand, Cathay Pacific, Domino’s Pizza, Urban Outfitters, Kimberly-Clark, Melia Hotels, and Avis Budget Group.
- Solidified the company’s presence in key locations across the globe, with office openings and employment expansions in the UK, France, Spain, Australia, and Japan.
- Named a ŒVendor to Watch in Gartner’s Magic Quadrant for Digital Marketing Hubs, and named in the Inc. 500, an annual ranking of America¹s fastest-growing private companies. The company was also highlighted as one of America’s Most Promising Companies by Forbes Magazine, and one of the OnMedia 50 Companies to Watch by AlwaysOn.
Product Innovation Highlights from 2014:
- Delivered omnichannel enrichment via Tealium AudienceStream, enabling customers to easily enrich their existing digital data with offline and off-site data.
- Announced a first-of-its-kind integration with Optimizely, the fastest-growing optimisation platform in the world.
- Introduced new AudienceStream connectors that integrate seamlessly with all leading email service providers, and an expansive number of advertising, customer relationship management (CRM), and marketing automation platforms. New connectors delivered in Q4 include MailChimp, Bronto, Parse, and Mandrill.
- Expanded AudienceStream capabilities in display and search advertising to reach 90 percent of internet users worldwide.
- Released localised versions of AudienceStream in French, German, and Japanese.
- Launched Tealium Tools for Chrome, a new way to interact with Tealium’s solutions, currently available in the Google Chrome Web Store.
- Introduced new mobile plug-ins for Phonegap, Appcelerator, Titanium, and Unity.
- Enhanced the industry’s most robust tag marketplace, which now supports over 750 digital marketing technology integrations with the Tealium iQ service, more than all other leading tag management vendors combined.
Supporting Quotes:
“In 2014, the conversation shifted from tag management, now widely accepted as a best practice, to focus more broadly on the incredible benefits that are realised when enterprises can standardise and leverage the data being collected and transmitted across a diverse number of cloud-based and in-house technologies,” said Jeff Lunsford, CEO of Tealium.
“Demanding, savvy, omnichannel consumers now rule the day, and forward-thinking companies are working diligently to streamline their ‘data supply chains’ to enable real-time action based on real-time customer intelligence. Tealium iQ and AudienceStream serve as ideal, neutral data enrichment and transport platforms for feeding all omnichannel solutions with actionable data, as well as delivering more timely information into business intelligence and data warehousing solutions.
Just as application servers and real-time messaging software became exciting new layers of the application stack over a decade ago, ‘data layers’ and real-time data servers have now become best practice solutions. We are proud to be leading this innovative trend, and empowering our customers to enjoy the immense benefits of actionable, real-time insight across all digital touch points.”
“Tealium iQ is helping HARMAN e-commerce achieve the immediacy of action required for successful digital marketing,” said Jeremy Myers, manager of global e-commerce analytics at HARMAN International. “We have new agility to move on opportunities and to incorporate new technologies. Tealium’s data layer will also help us more easily unify our online marketing applications and minimise effort and risk in future update processes.”
For more testimonials, reviews and case studies, visit the Tealium Resources page or the TechValidate Tealium iQ content library.
For more information on Tealium, visit www.tealium.com.
About Tealium
Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium¹s open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences. Founded in 2008, Tealium was recently named to the Inc. 500, which recognises the fastest-growing private companies in America. The company¹s award-winning solutions are used by hundreds of global enterprises, including Cathay Pacific Airways, Domino¹s Pizza, HanesBrands, Kimberly-Clark Corp., Lamps Plus, Lincoln Financial Group, Party City, Univision and Vizio. For more information, visit www.tealium.com.
©2015 Tealium Inc. All rights reserved. Tealium, AudienceStream, and all other Tealium marks contained herein are trademarks or service marks of Tealium. All other marks are the property of their respective owners.
