Adform, the premier ad tech partner for US and European media agencies, trading desks, advertisers and publishers, has entered a deal with German e-commerce company Zalando, which will see Adform handle all of Zalando’s mobile web adserving across its 15 European markets.
Zalando chose Adform’s platform following a successful trial campaign that ran Q3 2014. The trial period showcased Adform’s superior mobile solutions, giving Zalando a considerable boost in regards to campaign attribute leads and conversions compared to alternative solutions.
Using a state-of-the-art third party device recognition technology, which is integrated into Adform’s offering, Zalando reaped the major benefits of Adform’s capabilities. This helped Zalando to track reach and frequency amongst their core audiences effectively and with confidence, despite the tracking challenges on most mobile devices.
The deal will grant Zalando access to Adform’s second-to-none abilities within mobile advertising, and provide them with top-of-the-range mobile adserving (through Adform’s Mobile Tag as well as access to granular user segments.
Julia Stern, Zalando VP Performance Marketing said following the deal: “Zalando recognizes the fact the future of advertising lies within mobile, so we were looking for an ad tech provider who could meet our needs, and supply us with the best possible mobile web and adserving solutions. Following our successful trial period, we decided for Adform.”
Martin Stockfleth Larsen, CMO at Adform, said about Zalando and Adform’s partnership: “We are pleased to welcome Europe’s largest online fashion retailer into our list of top clients with focus on cross device advertising, and believe that we can help them grow even further by strengthening their mobile advertising capabilities.”
Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimization and reporting into one place, covering a full-featured demand side platform, data management platform, rich media and ad serving.
Adform was established in 2002 in Denmark, and now has offices in 15 countries: the United States, the United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, the Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.