Leadbolt Officially Part of Google AdMob’s Ad Network Mediation

Sydney, AU – Leadbolt, the next generation mobile marketing platform, is pleased to announce to all its publishers, app developers and partners around the world that it has officially become part of Google AdMob’s ad network mediation as of January 2015.


The achievement will grant app publishers who are using Google AdMob, Google DFP and Google Mobile Ads SDK the ability to tap into Leadbolt’s high-performance app monetization solutions through its Direct Deals Marketplace for instant access to premium ad partners.

“We are very proud to offer app publishers who are currently using Google mediation, a way to achieve their monetization goals efficiently and tap into our high-performance Direct Deals Marketplace,” said Dale Carr, founder and CEO of Leadbolt.  “Google’s invitation to join as a mediation participant validates the hard work the Leadbolt team has put in to make our monetization solutions best-in-class.  We consider the integration with Google’s mediation products a privilege, and it allows Leadbolt to continue to be available to publishers how and where they want us.”

For app publishers, mediation allows the sourcing of ads from multiple platforms to maximize the fill rate of ad inventory within the app and reach the app’s full monetization potential. Leadbolt worked with Google over several months to complete the integration. Google AdMob DFP and Google Mobile Ads users can now take full advantage of the high-performance and powerful features available in Leadbolt’s direct deals product, including:

•       Access to Direct Deals Marketplace
Launched early last year, Leadbolt’s Direct Deals Marketplace instantly and directly connects app publishers with premium ad partners.  Optimized partner matches created in the Direct Deals Marketplace are proven to drive up to 300% better returns for participating app publishers.  Open to all app categories (not just games), publishers can view all ad partner details upfront, including offer details for 100% transparent decision-making.  Publishers choose the campaign opportunities that best match their app goals, activating and/or pause deals instantly.

•       The most intelligent and dynamic ad-serving technology yet
Leadbolt’s sophisticated ad serving technology is getting even smarter and considers additional factors such as connections characteristics, velocity, concentration, context, and many more data points to detect and deliver the best-matched ad to meet app monetization goals.  The platform continually learns and auto-optimizes to drive real-time peak performance for publisher and advertisers.

•       Video + Interstitial ads together in one SDK

Publishers also benefit from a streamlined integration with powerful Video + Interstitials support included together in one SDK.  Backed by support for popular app frameworks, publishers can spend less time integrating and more time building their great apps.  This new combination of Video and Interstitial in-app ads has delivered 2 X eCPMs for recent Leadbolt app publishers.

For questions on how to integrate Leadbolt and AdMob into your apps and start maximizing the full revenue potential of your app, contact:  bizdev@leadbolt.com

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Leadbolt is The Next Generation Mobile Marketing Platform directly connecting mobile app publishers with premium advertising partners like never before! Leadbolt enables publishers to quickly and effectively increase their app’s profitability using an easy to integrate SDK. For advertisers, Leadbolt’s innovative ad formats and advanced targeting reach and captivate desired audiences, achieving deeper user engagement, conversion, user acquisition, and maximum ROI. Leadbolt’s Direct Deals Marketplace offers 100% transparent interactions and optimized partner matches that deliver more control and better outcomes for everyone looking to harness the power of mobile audiences.

Recently named “Most Innovative Company of the Year” and “International Technology Company of the Year”, Leadbolt delivers over 10 billion ads per month across 65,000 apps in over 165 countries for companies such as Zynga , Disney, Warner Brothers, Pandora, eBay, Walmart, Outfit7, Tencent, Gree, Glu, Dominos, M&CSaatchi, Baidu, and many others. Leadbolt has offices in Los Angeles – USA, Sydney – Australia and Tokyo – Japan. For more information, visit www.leadbolt.com