Strategic partnership provides access to enhanced cross-platform measurement tools
London, UK – Mediaocean, the leading software platform provider for the advertising world, today announced the integration of Atlas ad server within the Prisma platform. Following the recent re-launch of Atlas, this partnership now allows agencies to centrally manage all their Atlas campaigns from Mediaocean¹s largest agency digital advertising management platform.
With digital ad spend set to top $103 billion by 2019, the partnership provides users with new layers of campaign management efficiency without the need for separate systems or additional Prisma integrations. Agencies can access Atlas delivery data inside the Prisma platform, and leverage Prisma’s robust campaign performance tools to manage the entire digital campaign lifecycle, from plan to order, campaign analysis and optimisation, in one place.
In a recent study, 93 percent of marketers note they would run more cross-channel campaigns if they were able to effectively measure mobile advertising performance. Prisma users are now able to take advantage of Atlas¹ people-based metrics to accurately measure a consumer¹s activity across devices, revealing a better-attributed path to conversion.
Without having to depend on cookies, Prisma users can leverage the channel and conversion reporting, as well as measurement tools to more effectively plan and optimise campaigns. With Atlas technology and information gleaned from real people and actions Prisma users have new insights to better reach and influence consumers across devices, platforms and publishers.
“Our primary focus is to create possibilities for a new advertising reality. Today, people spend more time on more devices than ever before, so it is crucial for brands to understand consumer’s buying behaviors and their individual paths to conversion,” said Erik Johnson, director, Atlas. “Working with partners like Mediaocean provides us with the scale to reach agencies and advertisers, and truly unlock real results for future marketing campaigns.”
“The partnership with Facebook Atlas signals Mediaocean’s continued vision of offering the industry a central converged ecosystem; media buyers can now access, digital and innovative cross-platform measurement tools from one single platform,” said Bill Wise CEO, Mediaocean. “With multi-touch attribution one of the key industry focuses for 2015 and consumers leaving breadcrumbs of information behind across multiple channels and devices, Atlas’ data engine compliments Prisma’s robust campaign management solution to provide our clients with the necessary insights to create consistent and tailored end-user experiences.”
Prisma is an open digital advertising management platform, powering every aspect of the media lifecycle and enabling agencies to effectively run campaigns across all channels. The Atlas integration follows Prisma’s launching of Avails in 2014, enabling agencies to transact premium automated digital inventory at approved client and agency level rates, and repurchase thereafter with a single click, aligning agencies’ workflow with their increasingly digital investment strategies.
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide.