SpotXchange and RTL Nederland Announce Joint Venture for the Benelux Region

SpotXchange expands footprint in Europe

DENVER – The two RTL Group companies SpotXchange and RTL Nederland (RTL) join forces. Today the leading video inventory management platform globally and the all-round media and entertainment company announce the launch of a joint venture for the Benelux region. The joint venture will operate as of mid-March from Amsterdam, where SpotXchange Benelux will be located, bringing SpotXchange’s programmatic expertise and sales and account support to premium publishers in Belgium, the Netherlands and Luxemburg.

“SpotXchange is very focused on becoming the leading video inventory management platform in Europe, and SpotXchange Benelux is an exciting step toward that goal, as it marks our first office in continental Europe”

At launch SpotXchange Benelux provides agencies, advertisers and trading desks with direct access to broadcast quality video inventory of video-on-demand platform RTL XL, and other top gaming, sports, and entertainment publishers affiliated with the Videostrip network. SpotXchange connects buyers and sellers of video advertising through its platform, and is focused on holistic inventory management for publishers including ad serving, programmatic infrastructure, and advanced analytics.

“SpotXchange is very focused on becoming the leading video inventory management platform in Europe, and SpotXchange Benelux is an exciting step toward that goal, as it marks our first office in continental Europe,” said Mike Shehan, CEO of SpotXchange. “As announced with the acquisition, RTL Group’s decentralized operation will give SpotXchange the chance to thrive and grow as the last independent digital video ad monetization platform. It provides significant opportunities to work with RTL Group’s leading European broadcast companies. We recognize the unique opportunities and challenges of each market and look forward to finding the best approach to increase uptake of programmatic video across the region.”

Bert Habets, CEO of RTL Netherlands: “Our strategy is to always capitalize on new opportunities in the market and to keep innovating. This strategy doesn’t only concern our B2C activities, but certainly also applies to what we provide advertisers with. We are at the forefront when it comes to trading digital advertising positions and own the largest online video network in the Netherlands. This partnership with SpotXchange is the next logical step. We will profit from their technology- and data-based competencies.”


  • With more than 4 billion auctions a day, SpotXchange is one of the largest video advertising platforms worldwide.
  • Every month, SpotXchange displays advertisements to 900+ million people in more than 200 countries.
  • For SpotXchange, this joint venture for the Benelux region is also a first step toward winning market share in Europe.
  • The team of SpotXchange Benelux will be announced in March.
  • SpotXchange Benelux will operate from Amsterdam.


  • RTL Group, RTL Nederland’s parent company, acquired a majority stake of 65% in SpotXchange in September 2014.
  • RTL Nederland strengthened its position in the digital advertising market in 2012 with the acquisition of Videostrip.

About SpotXchange
SpotXchange is the trusted video advertising platform offering premium publishers holistic inventory management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. Publishers leverage SpotXchange’s ad serving, programmatic technology, and private marketplace capabilities to operate effectively in an increasingly complex digital ecosystem while gaining unprecedented transparency, insight and control over the buying behavior of today’s leading brands. Over four billion video ad decisions are processed through the SpotXchange platform daily, with ads delivered to 900+ million people in over 200 countries per month. Headquartered north of Denver, SpotXchange has offices in New York, San Francisco, London, and Sydney and is consistently the top comScore video property for video ads served. For more information, please visit and follow SpotXchange on Twitter @SpotXchange.

About RTL Nederland
With a powerful channel portfolio, a trend-setting news company and a top position in both digital media and the entertainment market, RTL Netherlands is one of the leading all-round media and entertainment companies in the Netherlands. With its seven television channels, RTL 4, RTL 5, RTL 7, RTL 8, RTL Lounge, RTL Crime and RTL Telekids, the company has a firm hold on its market leadership in the Dutch television market. The digital activities are characterized by, among others,, and, who have also enabled RTL to achieve a top 4 position in the digital market. The RTL Ventures investment division develops activities that bring us into direct contact with the consumer. Through RTL Live Entertainment, the company is active in the entertainment market, and among creating events from scratch, works on the conversion of television brands to live entertainment. Together, all these activities ensure that RTL can inform and entertain millions of consumers, anywhere, anytime.