Easy-to-use tool provides user data transparency to ad agencies, brands and app developers for fine-tuning mobile ad campaigns to increase user retention and ROI
SAN FRANCISCO – Taptica, a leading provider of mobile user acquisition and targeting technology, launched a data analytics tool that delivers unprecedented insights into mobile user behavior and demographics for precise mobile ad campaign targeting.
“With more than three years of running mobile campaigns and 200 million user profiles already stored in our system, we can provide a very clear picture of user behavior within mobile campaigns.”
Unlike current solutions on the market, Taptica’s highly customizable analytics tool provides agencies, brands and app developers a fully transparent view of anonymized user behavior data, including impressions, clicks, conversions, purchases and money spent. Combined with detailed demographic data such as location, age, gender, operating system, etc., creative and ad spend can then be refined according to the customer target, leading to higher user retention and increased return-on-investment (ROI).
“We are delighted to launch our latest analytical tool to the mobile market,” said Sigal Bareket, CEO and co-founder of Taptica. “Now ad agencies, brands, app developers and others can make decisions about their mobile campaigns as a result of the real-time information provided by our proprietary technology.”
“We developed the ad-analytics tool in response to customer requests to gain a better understanding of mobile user behavior,” Bareket said. “With more than three years of running mobile campaigns and 200 million user profiles already stored in our system, we can provide a very clear picture of user behavior within mobile campaigns.”
With the tool’s easy-to-use dashboard, Taptica customers can also determine the key performance indicators (KPI), setting them to track the click-through rate (CTR), conversion rate, and user engagement within the app or service. This data can then be easily generated into a unique report and can help discover new potential audiences for advertising campaigns as well.
Following are a few examples of Taptica customers determining the best audience for recent campaigns using the new tool:
- A gaming client found that women spend as much as men when buying an in-game weapon;
- A travel client found which 10 US cities generated the most revenue from new users;
- A streaming VOD client learned that users aged 55+ were a great target audience that they had not previously considered.
“In a world where audiences are migrating from desktop to mobile in ever-increasing numbers, it’s imperative to track user behavior in the ‘cookie-less’ environment of mobile devices,” added Bareket. “That’s why we combined a data management platform with a demand side platform to allow our customers to achieve the best possible campaign results in the mobile era.”
Founded in 2011 and recently acquired by Marimedia Ltd, Taptica, based in San Francisco with offices in New York, works with brands, ad agencies and app developers to help them engage and acquire valuable mobile users through its proprietary data-driven algorithm. Taptica’s database includes 200 million user profiles globally that include more than 100 data points available on each user that has been acquired from more than 10,000 mobile campaigns. Taptica works with more than 1,000 supply and publishing partners and more than 250 brands and apps. Taptica customers include several top brands in the gaming, internet radio, travel, and retail industries. To learn more about Taptica, visit www.taptica.com.