CloudSense Media Platform chosen for advertising sales to help achieve the next phase of business growth
London, UK – Factory Media, Europe’s leading specialist sports content company has chosen the CloudSense Media Platform to improve its advertising sales effectiveness and support its global expansion plans. CloudSense won the three-year deal after Factory Media carried out a thorough market search to find the best systems for its growing operations in London, Cologne and Munich.
As the content company that specialises in lifestyle sports and their cultures, Factory Media has experienced fast growth over the past few years. It offers a variety of different and innovative forms of advertising to a range of leading brands. The CloudSense Media Platform, native within Salesforce will empower its sales team to make these cross-media sales across a single interface, streamlining processes from the initial pitch through to the invoice. As a result, Factory Media expects to drive up sales orders while slashing administrative overheads.
“Using the CloudSense Media Platform will give us the tools to create quicker more accurate quotes to give our customers more choice and an easier buying experience across all of our channels from traditional print to digital to social media,” says Andy Boxer, sales director at Factory Media. “It will enable us to become more innovative and responsive to our advertisers, as well as bring new offers and products to market quickly. We have built our business on creating engaging and innovative multi-platform content to deliver interaction and loyalty, and the CloudSense Media platform will allow us to maximise revenue from media sales. It will also provide up-to-date management information for far more accurate revenue forecasting to help us pinpoint where our business is today and where it is likely to be positioned in the future. ”
“At the moment people are using CloudSense and Salesforce across our offices in the UK and Germany, but its scalability means we can easily add more locations as our growth continues.”
Donna Nichols, VP of Media at CloudSense says: “We are excited to be helping a dynamic and growing brand in Factory Media to maximise their advertising sales potential. The challenges faced by the company are typical across the industry where publishers are demanding greater agility and speed to improve their sales effectiveness. The CloudSense Media Platform makes it easier to do business, optimising both sales and fulfilment consistently across all media channels. Thanks to rapid implementation and low upfront costs, Factory Media now has the solutions in place to do this urgently, quickly making digital more profitable.”