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Lattice Engines Taps Madison Logic Data to Drive Predictive Applications With Powerful B2B Intent Data

Lattice Engines Taps Madison Logic Data to Drive Predictive Applications With Powerful B2B Intent Data

Partnership Provides Lattice Customers With Insights to Predict the Buyer’s Journey and Improve Account-Based Marketing

NEW YORK, NY – Madison Logic Data, the largest B2B data source of demographic and intent data for marketers and publishers, and Lattice Engines, the leader in predictive marketing and sales, today announced a new partnership. The partnership enriches Lattice’s suite of predictive applications with intent data, enabling B2B marketers to use buying signals to improve conversions and achieve revenue growth.

“Lead scoring is only as good as the data that fuels it, and is only effective if it can be acted upon at scale,” said Erik Matlick, CEO, Madison Logic Data. “Madison Logic Data has now aggregated the largest intent, demographic and firmographic dataset in the industry, and combining that with the Lattice Data Cloud, the industry’s largest source of buying signals, enables B2B marketers to make smarter decisions at the forefront of their marketing spend.”

According to SiriusDecisions, 67 percent of the buyer’s journey is now done digitally. Through this partnership, Lattice’s customers will have access to data to help them better identify purchase intent earlier in the buyer’s journey to ultimately boost sales.

“With the launch of our Madison Logic partnership, we are now the first to provide a complete picture for predictive marketers,” said Shashi Upadhyay, CEO, Lattice Engines. “In our applications, intent, activity and fit are combined to produce the best possible predictions of future purchase. As a result, our customers can now get a complete solution, instead of buying separate niche applications that specialize in fit or intent scores.”

Added Kerry Cunningham of SiriusDecisions: “Access to holistic intent data may indicate early buying signals before the buyer even knows they are in the market to purchase, which is certainly a tremendous asset for marketers and sales professionals. As we see account-based marketing gaining traction, the ability to aggregate intent information at a domain level is increasingly valuable.”

About Madison Logic Data
Madison Logic Data is the premier provider of demographic and intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology fuels the first ever B2B Intent Data Cooperative. Madison Logic Data empowers marketers to more efficiently monetize their businesses, delivering data for use cases throughout the sales and marketing funnel. With solutions driven by intent data, marketers can communicate to customers with relevant messages at every stage of their journey. Madison Logic Data allows B2B marketers and publishers to present content and advertising that adds value to the end user, driving break through engagement.

Today, more than 600 of the top B2B marketers depend on Madison Logic Data to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic Data to help them drive audience growth and greater revenue.

Madison Logic Data is a global company based in New York City. It is privately funded and profitable.

About Lattice Engines
Lattice is pioneering the predictive applications market for marketing and sales. Lattice helps companies grow revenue across the entire customer lifecycle with data-driven marketing and sales applications that make complex data science easy to use. By combining thousands of buying signals with advanced predictive analytics in a suite of secure cloud applications, Lattice helps companies of all sizes including Citrix, DocuSign, Inc., HireVue and SunTrust Bank to increase conversion rates by more than three times. Lattice is backed by NEA and Sequoia Capital with headquarters in San Mateo, Calif.