Experian Marketing Suite is praised for its flexibility and blend of technology and services to help marketers address their unique cross-channel challenges
New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing, was named for the second year in a row as one of the top email service providers (ESPs) in the market as profiled by The Relevancy Group’s 2015 report The Relevancy Ring — ESP Buyers Guide 2015. The Relevancy Group, led and founded by former Jupiter and Forrester analyst David Daniels, ranks ESP vendors according to the satisfaction of current clients and the vendor’s ability to meet marketers’ challenges and goals through product functionality and innovation. Experian Marketing Services came out on top, as an industry “Ring Leader” excelling in areas such as integration, omnichannel marketing and production services.
Download your own copy of The Relevancy Ring – ESP Buyer’s Guide 2015 here: http://bit.ly/1w08TN4
In the report, The Relevancy Group cites Experian Marketing Services as one of the first ESPs to evolve from a traditional ESP to an “Everychannel Service Provider.” According to the report, the “Everychannel Service Provider” differs from the traditional ESP in its ability to support real-time optimization and machine learning using a combination of data, services and analysis.
“Experian goes out of their way to understand a client’s unique challenges. They can simplify complex systems and create solutions that help clients to make their marketing programs more sophisticated,” said David Daniels, CEO and Founder of The Relevancy Group.
The report praises the Experian Marketing Suite for its infrastructure stability, deliverability tools and services, creative services and technical services. The report states, “Clients interviewed tended to praise the timeliness, quality and the ability to scale Experian’s technical implications. They also are seen as great partners and extensions of their clients’ teams.”
“Marketers today are facing not only an explosion of devices and data, but also a proliferation of marketing vendors that claim to help them solve for it. The fact that Experian Marketing Suite stands out from the crowd of services and technology in the eyes of our clients is a testament to our client-first approach that dictates how we innovate and where we invest,” said Matt Seeley, president of Experian Marketing Services.
Experian Marketing Suite allows brands to identify and profile customers better while providing added intelligence to gain a complete and current view of the customer. Equipped with a flexible campaign management and execution platform, Marketing Suite enables marketers to create personalized interactions in real time and increase the sophistication of their marketing efforts. Additionally, Experian’s consumer insights and intelligence also can be linked to a brand’s own data, making it available via every communication channel in a privacy-compliant and secure manner.
For more information on Experian Marketing Suite, please visit http://www.experian.com/marketing-services/marketing-suite.html.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry’s highest-rated client services team, we own and maintain the world’s largest consumer database and provide marketing services and cloud-based technology to more than 10,000 brands in more than 30 countries. With significant presence in the world’s largest economies and a portfolio including many of today’s most well-known and respected global brands, we provide enterprises with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit http://www.experian.com/marketingservices.
About Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft. In 2014, we were named by Forbes magazine as one of the “World’s Most Innovative Companies.”
We employ approximately 16,000 people in 39 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion.
To find out more about our company, please visit http://www.experianplc.com or watch our documentary, “Inside Experian.”
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
