ClickTale Provides a Data Lifeline to Enterprises Drowning in the Sea of Big Data

New Impact Recorder offers a precise, cost-effective option for enterprises to home in on their website’s trouble spots and react accordingly

Ramat Gan, Israel – ClickTale, the pioneer of DCX (Digital Customer Experience) Management technology, today announced a new Impact Recorder offering that enables enterprises to gain a deeper understanding of their customers’ online behavior without being overloaded by an avalanche of data. ClickTale is unveiling the new offering at the Adobe Summit in Salt Lake City (booth # 607).

While enterprise websites receive millions of visitors per day, ClickTale has developed a cost-effective means to sift through mountains of data. The Impact Recorder offers an alternative to data overload: Record every visitor session, but only store and analyze the sessions that matter the most, distilling the data to the most valuable insights into your customers’ behavior.

Some valuable use cases include recording and saving of:

  • Every single visitor that provides VoC feedback on the website, so that their actual experiences can be understood and improved.
  • All visitors that start making a purchase but abandon the checkout process. Providing insights that lead to significant increases in conversion rates and revenues.
  • All visitors that experience client-side errors on the website, so that errors can be identified and debugged, increasing site performance.

“Our goal is to take the guesswork out of website optimization and provide enterprises with actionable insights,” said ClickTale CEO, Dr. Tal Schwartz. “Instead of drowning in a sea of data, ClickTale’s new Impact Recorder enables you to store, analyze and visualize 100% of the most important visitor sessions, so you can focus on the information that matters most to your business. Data is expensive to gather and even more expensive to store. This saves businesses time and money and helps them reach valuable insights faster.”

Attendees of the Adobe Summit are invited to the ClickTale booth (#607) for a demo.

About ClickTale:

ClickTale®, the pioneer of DCX (Digital Customer Experience) Management, enables businesses to maximize engagement and revenue by optimizing the way visitors interact with websites on desktop, tablet and mobile devices. ClickTale’s ready-to-use SaaS solution adds powerful new insights and visualizations to traditional Web Analytics, A/B Testing and Voice-of-Customer tools. ClickTale’s enterprise grade solution analyzes visitors’ in-page activity and produces visual insights, including data-rich heatmaps and individual session playbacks, and is enhanced by Customer Experience Consultants dedicated to ensuring business success. Founded in 2006 and recognized by Deloitte as one the 20 fastest growing companies in EMEA, ClickTale is committed to increasing the online businesses of its global customer base, including many Fortune 1000 companies. For more information, visit