Company’s Page Index product delivers 10x higher conversion rate for advertisers across devices
Boston – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized data and strategic advertising solutions, today announced the launch and worldwide availability of its new Page Index product. The solution enables advertisers to cost effectively extend the reach of campaigns by identifying hyper-relevant content on new pages with high value inventory, across desktop and mobile devices.
As part of Digilant’s consolidated media buying platform, Page Index is the industry’s only independent, fully-integrated, page-level targeting solution. The new product provides contextual targeting at a granular level by determining the most-relevant URLs based on campaign-specific keywords, visibility and ad performance. Campaigns conducted using Digilant’s Page Index technology have demonstrated a conversion rate that is 10 times higher than the industry average.
“Page Index has worked tremendously well for us,” said Claire Bishop, SVP, Integrated Media Strategy for MMGY Global. “Having the ability to truly scale such a customized site list for our clients is valuable not only from a direct-response perspective – we do see enhanced conversion metrics in these programs – but it is extremely valuable as we are looking to make meaningful impact on our client’s brand objectives as well. In today’s targeted media environment, relevance is what ultimately sets our clients apart, and the Page Index technology Digilant uses gives us the power of relevance,” added Bishop.
“By providing a unique targeting capability, Page Index allows advertisers to define and target their own network of URLs – evaluating the relevance of content by actual subject matter, rather than relying on publisher-established definitions,” said Kim Riedell, SVP of Product and Marketing for Digilant. “We’re thrilled to introduce this product as part of our end-to-end platform, which empowers advertisers to gain market share by targeting relevant content and audiences, who are more likely to be engaged, based on nuanced behavioral attributes specific to their brand.”
Using proprietary web crawling technology and customized match scoring to determine the relevancy of every programmatically available URL, Page Index determines the most contextually significant and brand appropriate webpages for each client campaign. This customization allows advertisers to increase scale by breaking away from publisher defined contextual categories to engage with audiences that their competitors are not reaching. With cookieless-targeting, Page Index offers incredible scalability across devices, while remaining privacy compliant.
“At Digilant we know that every advertiser is unique, and our platform is designed to offer solutions customized to each advertiser and campaign,” said Sanjay Pothen, Managing Director, U.S. for Digilant. “The level of customization available through Page Index exemplifies our commitment to building customized campaigns and data science that are tied to each advertiser’s goals and deliver strong return on ad spend.”
About Digilant
Digilant partners with the world’s leading agencies and advertisers to provide customized and scalable programmatic media solutions, powered by insightful and actionable data science, and delivered through a world-class service offering. Digilant delivers display, video, mobile, and social solutions in the U.S., Brazil, Colombia, Mexico, and Spain. Headquartered in Boston, Digilant has offices in Atlanta, Chicago, Dallas, Kansas City, New York, and San Francisco, as well as global offices in Sao Paulo, Bogota, Mexico City, and Madrid. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.
About ispDigital
ispDigital is a technology-based marketing services holding company that is driving innovation at the intersection of “earned,” “owned,” “paid” and “impulse” media. Together Acceso (“earned”), Antevenio (“owned”), Digilant (“paid”), and InStore Media (“impulse”) provide cross channel and cross device closed loop media solutions. Headquartered in Boston and Barcelona, ispDigital has global offices in Argentina, Brazil, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. For more information, please visit http://www.ispdigital.com.
About MMGY Global
MMGY Global is an integrated global marketing firm with more than 35 years of experience in travel, hospitality and entertainment industries. With offices in Kansas City, New York, Orlando, and Madrid, MMGY serves many of the world’s premier travel and tourism brands, including destination promotion boards and attractions, lodging, transportation and technology partners. MMGY provides comprehensive research, branding and measurement solutions as well as strategy and support in paid media, interactive development, mobile, social media, promotions, public relations and CRM. The agency is also the co-author of the widely acclaimed MMGY Global Portrait of American Travelers® and Portrait of Digital Travelers(TM). For more information, please visit www.mmgyglobal.com.
