Following Acquisition, Former true[X] CEO to Oversee Non-Linear Advertising Platforms for FNG
LOS ANGELES – Fox Networks Group (FNG), 21st Century Fox’s industry-leading portfolio of global broadcast and pay television channels, today appointed Joe Marchese to the new role of President, Advanced Advertising Products. Mr. Marchese, who served as the CEO of true[X] until the Company’s recent acquisition by 21st Century Fox, will lead FNG’s operations in non-linear advertising products and services. As part of his FNG role, Mr. Marchese will continue to oversee true[X].
[blockquote cite=”Joe Marchese President, Advanced Advertising Products” type=”left”]The role advertising plays in supporting great content is at a crossroads in the current digital, on-demand video landscape[/blockquote]
The announcement was made by Randy Freer, President and COO of Fox Networks Group, to whom Mr. Marchese will report.
“Joe’s deep expertise in digital advertising will serve as a real catalyst for FNG as we transform how we connect brands with consumers in today’s digital marketplace,” said Mr. Freer. “We are fortunate to have Joe on board and look forward to benefiting from his leadership as we drive greater monetization throughout our non-linear products and services.”
“The role advertising plays in supporting great content is at a crossroads in the current digital, on-demand video landscape,” said Mr. Marchese. “I look forward to working with Randy and the entire FNG team to cultivate new advertising opportunities that bring scale to innovative new formats, drive real consumer engagement and create a more effective overall ad experience for publishers, marketers and consumers.”
Prior to his role at FNG, Mr. Marchese was the CEO of true[X], the leading engagement advertising company he founded in 2007 that specializes in ad formats for on-demand media. Through his work at true[X], Joe is known throughout the advertising industry as a pioneer with extensive and unique expertise in engagement marketing.
About Fox Networks Group
Fox Networks Group is a primary operating unit of 21st Century Fox (NASDAQ:FOXA) and consists of Fox Broadcasting Company (FOX), FOX Sports Media Group, the company’s national and regional cable programming services, FOX International Channels and Fox Networks Engineering & Operations. These units produce, program and transmit much of America’s most popular entertainment, sports and information content via 44 owned-and-operated and joint venture TV networks, video on demand and other media platforms. FOX is America’s most popular network; Fox Networks Group cable channels span FX, FXX, FXM, National Geographic Channel, Nat Geo WILD, Nat Geo Mundo, FSN and 22 regional cable sports networks, FOX Sports 1, FOX Sports 2, FOX Soccer Plus, FOX College Sports, FOX Deportes, FOX Life, Baby TV, BTN (co-venture with the Big Ten Conference), additionally digital extensions including BTN2Go, FOX Sports GO, FXNOW, and Nat Geo TV. FOX International Channels features U.S. Spanish-language broadcast net MundoFox, in addition to more than 300 networks delivered in 48 languages across Latin America, Europe, Asia and Africa. The division also includes Fox Sports Enterprises, which manages interests in sports franchises.
