Partnership utilizes BrightLine’s TV-centric OTT ad product platform to expand true[X]’s reach
NEW YORK – true[X], the leading engagement advertising solution company, announced that it has partnered with BrightLine, the top name in interactive advertising ad development for the living room. The partnership will enable true[X] to introduce the full true[X] engagement advertising solution through BrightLine’s over-the-top (OTT) solutions for TV Everywhere.
“As viewership grows in connected device environments, true[X] continues to evolve the engagement advertising solution. Partnering with sophisticated, like-minded companies like BrightLine enables us to move quickly in establishing standards and increasing distribution for our solution which creates a better viewing environment as well as increased monetization for premium publishers”
By leveraging the BrightLine InCAST™ platform to power the true[X] engagement advertising solution in select OTT environments, true[X] will offer the ability for Publishers to reduce ad load for viewers while increasing monetization as well as providing a superior ad approach to brands that drives significant brand performance lift due to the guarantees of viewer opt-in, fraud free human attention and 100% viewability.
“As viewership grows in connected device environments, true[X] continues to evolve the engagement advertising solution. Partnering with sophisticated, like-minded companies like BrightLine enables us to move quickly in establishing standards and increasing distribution for our solution which creates a better viewing environment as well as increased monetization for premium publishers,” said Ed Davis, Chief Product Officer at true[X].
This partnership pairs true[X]’s engagement ad solution dynamics with BrightLine’s distribution and standards-based interactive OTT ad formats, providing the necessary combination of technology and ad strategy to enable the rich brand storytelling in living room environments.
“true[X]’s alignment with our InCAST™ OTT platform extends their advanced OTT coverage, and brings BrightLine’s capabilities to offer brands high-quality engagement advertising formats that are dynamically tailored to viewers’ choices,” said Robert Aksman, BrightLine’s Co-Founder and Chief Experience Officer.
In addition to BrightLine’s unique and expansive partnership with premium TV content players, the InCAST™ platform is fully deployed on all screens across the entire OTT living room device footprint, including Roku, Apple TV, Amazon Fire TV, Android TV, PlayStation 3, PlayStation 4, Samsung Smart TV, Xbox 360, and Xbox One, as well as all iOS and Android mobile phones and tablets, and desktop.
true[X] delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. true[X] provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers.
Originally founded in 2007, true[X] pioneered the engagement-based ad model and is headquartered in Los Angeles and New York, with offices in San Francisco, Chicago, Atlanta, Detroit and Seattle. true[X] is an independently run subsidiary of 21st Century Fox. For more information, visit www.truex.com or follow us on Twitter @truex.
BrightLine InCAST™ is our end-to-end TV advertising delivery and monetization platform for programmers, app developers, and pay-TV service providers enabling dynamic, interactive, advanced data & measurement, and commerce across their OTT footprint. The product suite tightly integrates our core technology into OTT apps, and is fully compatible with all video distribution, ad servers, and analytics vendors. BrightLine eliminates the complexity of reaching audiences across screens while also offering new monetization opportunities for our customers. The seamless tie-in with dozens of ecosystem vendors including Freewheel, DFP, Roku Ad Framework, Mdialog, Experian, and more, offers for the first time a highly scalable and reliable solution that is unmatched in the industry and can provide the most engaging consumer experiences and best monetization opportunities across devices and platforms.