NEW YORK – Simulmedia, the pioneer in bringing audience targeting to television advertising, today announced that Adam T. Quinn has been promoted to Director, Advertising Sales from Senior Account Executive, a post he has held since joining the company in March 2014.
“Adam continues to demonstrate his capacity to grow revenues and renewals through key account relationships. We look forward to his continued success as we roll out our focus on delivering better business outcomes for our customers,” says John Piccone, Simulmedia’s Chief Revenue Officer and to whom Mr. Quinn reports.
Before joining Simulmedia, Mr. Quinn was an Account Executive with Turner Sports for two years based in San Francisco and before that a Sr. Account Executive with Google. Earlier in his career he was with ESPN in San Francisco and New York; OMD in New York and MediaCom, also in New York. He is a graduate of Florida State University.
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 84 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50 million people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since they began in 2009, Simulmedia has used their technology and inventory relationships to help more than 100 advertisers and their agencies target, deliver, and measure hundreds of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.
