White paper highlights key trends impacting digital ecosystem as responsible data management, privacy and security become key differentiators for companies
New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing, released a white paper that assesses the rise of the data-driven economy within the media and advertising industry and the evolution of privacy in that economy. The white paper, Why privacy matters in a data-driven economy, recognizes how ubiquitous consumer data is bringing programmatic media, interactive marketing and digital technology companies closer together, forming a new hybrid industry with a collective goal to enhance the digital experience for the consumer. According to the white paper, every data-driven company needs to assess its role in this economy and how businesses can collectively ensure that data is used for good, positive and productive purposes.
A complimentary copy of the white paper, Why privacy matters in a data-driven economy, can be accessed here: http://www.experian.com/marketing-services/privacy-in-a-data-driven-economy.html.
“Society, businesses and consumers are better off when we can make sense of the world around us — a world made more complex by the vast amount of available information,” said Matt Seeley, President, North America, Experian Marketing Services. “Data on its own can’t transform the ways in which we manage our health, discover new information or connect to each other. These changes require technology that can put this data into context, generate insights and apply those insights responsibly and effectively. The digital marketing community plays an essential leadership role in that process and, as such, is helping to empower people, governments and brands to make more informed decisions about how they can use data for good.”
Why privacy matters in a data-driven economy calls attention to rising issues around security, privacy and data management, highlighting marketing’s heritage in that space and current best practices that help companies, such as Experian, protect customer data and ensure privacy. According to Experian Marketing Services, the data-driven economy will continue to grow and thrive so long as there is a collective effort between data companies and digital marketers to create and protect the conditions that allow it to remain open, healthy and responsive to the privacy concerns of consumers. In this context, digital companies and data-driven professionals have a stewardship role to play.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry’s highest-rated client services team, we own and maintain the world’s largest consumer database and provide marketing services and cloud-based technology to more than 10,000 brands in more than 30 countries. With significant presence in the world’s largest economies and a portfolio including many of today’s most well-known and respected global brands, we provide enterprises with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit www.experian.com/marketingservices.
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft. In 2014, we were named by Forbes magazine as one of the “World’s Most Innovative Companies.”
We employ approximately 16,000 people in 39 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.