BOSTON, MA – clypd, the industry’s leading sell-side technology provider, today announced a partnership with Discovery Communications, the world’s #1 pay-TV programmer, to launch a new TV sales solution, enhancing its service model for advertisers and agencies.
Through the new partnership, Discovery Communications will use the clypd platform to streamline the buying process and expose rich audiences within television inventory in an easy-to-use, automated process.
As part of the initial launch, Discovery Communications will offer select customers the opportunity to trial audience-based optimization, delivering increased levels of marketing relevant target impressions from across the portfolio of Discovery’s U.S. networks, in concert with age/gender benchmarks. Using the clypd platform, Discovery Communications can offer its customers an array of audience measurement metrics to best achieve their campaign goals.
“We are constantly looking for new ways to provide our advertisers with enhanced results by leveraging improvements in data and technology,” said Beth Rockwood, Senior Vice President, Ad Sales Research, Discovery Communications. “Offering our customers a seamless way to buy our networks will make us a better partner, while effectively managing the sale of our inventory. clypd’s understanding of our business needs and objectives validated our decision to work with them.”
“As one of the most respected names in media, we are proud to be Discovery Communications’ partner in driving innovation,” said Joshua Summers, Co-founder and CEO of clypd. “Our work with Discovery Communications allows us to continue to deliver technology that helps media owners leverage programmatic capabilities in ways that unlock greater asset value and improve operational efficiency, while working in tandem with their existing systems and selling approaches.”
This release follows the announcement of clypd Optimize — a yield optimization solution for television. Additionally, the company also recently announced the release of Deal ID for television as well as an API for programmatic TV advertising into the company’s platform.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA) (NASDAQ: DISCB) (NASDAQ: DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.
About clypd
clypd is the advertising technology platform built exclusively for the television industry, empowering media owners with programmatic ad solutions. Founded in 2012, the company’s TV sales platform delivers workflow automation, data-enhanced decisioning and provides media partners with tools to manage their sales efforts. clypd’s innovations around programmatic television are opening doors for incremental digital budgets currently not available to the TV media owners. The clypd team is comprised of both TV and digital advertising experts, which uniquely positions the company to understand and meet the needs of the television industry while leveraging the best programmatic strategies from the digital world.
