Empowering online retailers to drive more personalised, profitable customer interactions
London, UK – Tealium, a Gold level member of Oracle PartnerNetwork (OPN), today announced it has achieved Oracle Validated Integration of the Tealium iQ™ tag management system (TMS) with Oracle Commerce.
This integration can help maximise marketing agility for online retailers, enabling immediate deployment of new vendors, the standardisation of data across all tag-based marketing solutions, and a truly integrated view of their marketing technology stack. To achieve Oracle Validated Integration, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customers.
In addition to more centralised management of disparate applications and the unification of data, the integration of Tealium iQ with Oracle Commerce enables marketers to drive more personalised experiences across all digital touch points. Marketers can flexibly deploy any of the 750+ digital marketing vendor tags already supported by Tealium, including more advanced A/B testing or personalisation services. They can then take action when it’s most relevant, delivering a more targeted customer experience and driving more online revenue potential.
“In today’s online world, it’s imperative that businesses have the right technologies in place that allow them to innovate quickly and immediately respond to shifting demands and priorities,” said Mike Anderson, CTO of Tealium. “This integration can enable the agility and flexibility necessary for online retailers to deliver the relevant, real-time customer experiences that drive revenue.”
”Achieving Oracle Validated Integration gives our customers confidence that the integration between Tealium and Oracle Commerce is functionally sound and performs as tested,” said Kevin O’Brien, Senior Director, ISV and SaaS Strategy, Oracle. “For solutions deployed on-premise, in the cloud, or both, Oracle Validated Integration applies a rigorous technical review and test process that helps to reduce deployment risk and improves the user experience of the partner’s integrated offering.”
About Tealium
Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium’s open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences. Founded in 2008, Tealium was recently named to the Inc. 500, which recognises the fastest-growing private companies in America. The company’s award-winning solutions are used by hundreds of global enterprises, including Urban Outfitters, Telegraaf Media Groep, Domino’s Pizza, Cathay Pacific Airways, HanesBrands, Kimberly-Clark Corp., Lamps Plus, Lincoln Financial Group, Party City, Univision, and Vizio. For more information, please visit www.tealium.com.
About Oracle Validated Integration
Oracle Validated Integration, available through the Oracle PartnerNetwork (OPN), gives customers confidence that the integration of complementary partner software products with Oracle Applications and specific Oracle Fusion Middleware solutions have been validated, and the products work together as designed. This can help customers reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review partner integrations. Partners who have successfully completed the programme are authorised to use the “Oracle Validated Integration” logo. For more information, please visit www.oracle.com.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialised is the latest version of Oracle’s partner programme that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialised offers resources to train and support specialised knowledge of Oracle products and solutions and has evolved to recognise Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specialisations. Specialisations are achieved through competency development, business results, expertise, and proven success. To find out more, please visit www.oracle.com.
Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates.
©2015 Tealium Inc. All rights reserved. Tealium, Tealium iQ, AudienceStream, and all other Tealium marks contained herein are trademarks or service marks of Tealium. All other marks are the property of their respective owners.
