TripleLift, Sharethrough, AdsNative and Distroscale Sign on as Native Supply Partners; Programmatic Direct Solution Now Available Across PulsePoint’s Global Platform
NEW YORK – PulsePoint, a next-gen advertising technology platform, today announced partnerships with native ad companies TripleLift, Sharethrough, AdsNative and Distroscale. These new partnerships support the launch of PulsePoint’s new Programmatic Direct solution that will allow advertisers to deliver full-funnel brand experiences across native, social and display inventory at scale.
Our partnership helps marketers connect with consumers through a beautiful, memorable and streamlined brand experience.
Key benefits for clients include the ability to buy viewable impressions on a vCPM basis, high-impact ad units and exclusive deal packages customized by unique audience interest, content verticals, creative formats, ad placements and viewability requirements.
“We’re excited to rollout this new solution and partner with some of the industry’s leading native, content discovery and social platforms to give brands the best of both worlds – programmatically powered scale, efficiency and data-driven insights with the same customization, control and quality they’re used to getting with direct buys,” said Sloan Gaon, CEO PulsePoint.
“PulsePoint is the perfect fit for Sharethrough’s in-feed publisher monetization platform, which is integrated with the top content publishers across mobile apps, mobile web, and desktop. PulsePoint’s programmatic native solution combined with Sharethrough’s proprietary quality filtering algorithms can deliver the highest quality user experience and results for both digital publishers and marketers,” said Curt Larson, VP Product Management, Sharethrough.
“PulsePoint is committed to providing advertisers with high quality native supply with programmatic efficiencies, ” said Eric Berry, CEO and Co-Founder, TripleLift. “Our partnership helps marketers connect with consumers through a beautiful, memorable and streamlined brand experience.”
This offering is an evolution of PulsePoint’s programmatic distribution platform, which is currently being upgraded the new OpenRTB 2.3 API specification and in 2014 managed over 1.2 trillion impressions.
The upgrade will accelerate the company’s 2015 focus of bringing the efficiency and effectiveness of programmatic targeting, distribution and optimization to upper-funnel, high-impact branding campaigns with a specific focus on content marketing.
About PulsePoint™
PulsePoint, a next-gen advertising technology platform, fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.
