Grabyo VIP brings premium content from rights holders and brands together with social reach of major stars
London, UK – Grabyo, the live video platform, launched Grabyo VIP – a native video sharing app that lets major stars turn social media engagement into revenue, while giving media companies and content rights holders a growing talent-based network for enhanced video distribution on Facebook and Twitter.
Grabyo’s live video platform is used by some of the largest content owners globally to monetise social video. Using its cloud-based studio, rights holders can instantly create clips from any live broadcast TV or IP video feed and share them in real time with integrated advertising and promo assets. The company has strong reach across the social and video ecosystem, including partnerships with Facebook and Twitter for native video sharing and monetisation. It has served over a billion impressions in the last quarter thanks to new deals with major U.S. rights holders such as the NHL.
The newly launched Grabyo VIP mobile app powers multi-platform distribution of native video – i.e. autoplay on Facebook and in-line video playback on Twitter – and offers the ability to share native video with integrated sponsorship and advertising assets. It is available to all verified users on Facebook and Twitter, including talent, media publishers, rights holders and brands.
“Grabyo VIP is a powerful way for capturing what’s happening ‘right now’ and sharing it with fans, while providing compelling inventory to brands for social video campaigns,” comments Gareth Capon, CEO at Grabyo. “This is not a consumer app – we’re targeting rights holders and global stars with the largest social media followings.”
Furthermore, Grabyo VIP enables rapid discovery and re-sharing of premium video content that has previously been distributed across the Grabyo platform by broadcast and rights holder partners. Users simply follow the partners’ accounts on Grabyo VIP to access their videos, which are surfaced in-feed within the app and updated in real time. Grabyo’s customers can use its growing Grabyo VIP network to accelerate organic discovery, engagement and monetisation of real-time video clips – all of which is tracked by Grabyo’s platform and analytics.
“TV networks, content rights holders and social platforms all recognise the enormous potential value that major stars hold in driving engagement and tune-in, but have so far struggled to capitalise on this opportunity,” comments Gareth Capon, CEO at Grabyo. “Grabyo VIP combines the simplicity of mobile video creation, sharing and discovery with the social reach of global stars – creating a new distribution model for rights holders and a new revenue opportunity for the individuals that can accelerate engagement and monetisation. It’s a new commercial ecosystem for social video.”
“Our data shows that talent can generate up to twenty times the engagement per fan than content shared by traditional rights holders. This superior engagement, combined with the unparalleled reach of star talent, highlights the scale and potential of this new business model,” continues Gareth Capon. “We’re delighted to have the support of these new strategic investors as we continue to expand the Grabyo VIP network and offer rights holders a powerful new way to activate digital audiences.”
Grabyo VIP is now available for download on Apple’s App Store for verified Twitter and Facebook users.
About Grabyo
Grabyo is the leader in real-time video. Its scalable, cloud-based platform enables broadcasters and content rights holders to instantly create, distribute and monetise real-time video clips across any platform and device. With rich experience in industry, Grabyo also provides broadcasters and rights holders with strategic guidance and support in order to extract maximum value from real-time video content and capitalise on the significant commercial opportunities in sharing live TV across web, social and mobile. Grabyo launched in 2013 and works with the major broadcasters and rights holders Europe, North America and Asia Pacific, as well as some of the most popular TV formats and largest advertisers globally.
via TWPR
