Festival of Media Global unveils most ambitious speaker programme to date
Highlights at the world’s biggest gathering of brands and media leaders include MasterCard, Coca-Cola, Tumblr and Jamie Oliver’s FoodTube
Rome – Today sees the announcement of the first industry leaders to speak at this year’s Festival of Media Global. More than 140 world-leading brands including Apple, Coca-Cola, Expedia, Honda, Ikea, Kellogg’s, Aston Martin, Johnson and Johnson, GSK, P&G, RedBull and Shell, will be represented at the three day event, which focuses on the theme ‘It’s Now More Than Media.’
Globally impactful challenges to be covered during the event include ‘We know where you are’, a panel discussion on geo-locations, proximity marketing and ibeacons, featuring Benjamin Jankowski, Mastercard and Gerry D’Angelo from Mondelez; ‘Is a programmatic future one we really want?’ featuring Mashable’s Seth Rogin and Vineet Mehra, President, Global Marketing Services, Johnson & Johnson; and ‘Media as cultural curator’which features the manager of the world’s highest paid television actress Sofia Vergara, Luis Balaguer.
This year’s festival, which takes place in Rome, 10 to 12May, will also focus on how media is driving, colliding and influencing other business sectors. It will provide insight into the industry’s most pertinent topics, such as attribution, native, programmatic and TV, technology and mobile, from senior leaders at brands, agencies and media owners including Aston Martin, Expedia, Kellogg’s, MediaCom, StarCom MediaVest, Havas Media Group, Universal McCann, BBC Worldwide, Jamie Oliver’s Food Tube, The Guardian, RTL, Channel 4, Fox International, The Guardian and TF1 Publicité.
“The ever-evolving consumer is continually changing its habits, which means brands now have to woo them 24/7, while media owners and agencies have to develop campaigns that are steeped in innovation, creativity and are technology-led. It often means media is driving and influencing other business sectors across the globe, and we aim to reflect this throughout the agenda,” commented Jeremy King, Content Director, C Squared.
“Furthermore we are constantly working in the international media landscape and as a result have included a range of pertinent industry topics from mobile and attribution to video and native throughout the event, that the industry has revealed they want to talk about.”
Debating the question ‘How well does media reflect society?’ will be a panel of international diversity thought leaders, including Esther Franklin, Head of Americas, SMG; Sam Phillips, CMO, OMG, and Lindsey Clay, CEO, Thinkbox.
Also topping the ambitious programme, a panel of seven media power players, including MediaCom Global CEO Stephen Allan; Mike Cooper, Global CEO, PHD and Doug Ray, Global President, Carat, will come together to ask ‘How much profit should an agency make, what makes a good global leader and the media agency is dead.’
They will be joined at the three-day event by an inspirational line-up from vastly diverse fields, such as world champion, record-holding climber Kevin Jorgeson and Bas Lansdorp, founder of the Mars One Mission.
About C Squared
C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has 4 major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards and the popular media training course, IMM. The company also owns Cream which has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: www.csquared.cc
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Contacts
Speakers: Jeremy King, Content Director, C Squared, +44(0)20 7367 6466 jeremy.king@csquared.cc
Partners: Rebecca Downie, Account Director, C Squared, +44(0) 20 7367 6992 rebecca.downie@csquared.cc
Awards: Graham Alexander, Awards Manager, C Squared, +44(0) 20 7367 6460 graham.alexander@csquared.cc
