NEW YORK – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and publishers, announced that Geordie Holbert has been hired as Senior Director of Programmatic. In this role Holbert will build and grow relationships with demand-side platforms and trading desk partners, including demand partners integrated directly with Tremor Video’s SSP, as previously announced. He will report to Greg Smith, Head of International and Programmatic, and will be based in Mountain View.
Enabling more DSP and trading desk partners to programmatically buy video inventory through our SSP will strengthen our premium video marketplace offering.
“Geordie’s deep understanding of the programmatic space, as well as the growing mobile space, will help us further provide our publishers with quality demand,” said Smith. “Enabling more DSP and trading desk partners to programmatically buy video inventory through our SSP will strengthen our premium video marketplace offering.”
Holbert most recently served as Vice President of Strategic Partnerships at Taykey where he was responsible for driving the strategic partner portfolio, including directing key programmatic video and display partnerships with all major SSP platforms. Prior to joining Taykey he served as Vice President, Strategic Partnerships & Business Operations at Velti integrating more than 100 RTB ad networks and media-buying partners onto Velti’s mobile SSP Mobclix. Earlier in his career he held roles at VeriSign, Intellisync (acquired by Nokia) and Motorola.
He received a Bachelor’s in Computer Science from Cabrillo College.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to additions or changes in personnel, or the growth or adoption of Tremor Video’s solutions. Important factors that could cause actual results to differ materially include: the ability to successfully integrate and retain personnel, and the effectiveness of personnel; development of new solutions and technologies or enhancements to existing solutions and technologies; market acceptance of Tremor Video’s solutions; global economic conditions; growth of the online video advertising market; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.