Blinkx Unveils RhythmOne – A Unified Platform to Deliver Brand-safe, Cross-screen Advertising at Scale

blinkx plc (“blinkx” or the “Company”), today announces that it has unified its brand advertising trade entities under a single brand – RhythmOne (“1R”) – making it easier to implement and measure integrated, cross-screen campaigns across the Company’s significant audience footprint.

RhythmOne Advertisers will be able to reach an expanded, high-quality, target audience through a single access point. With enhanced filtering and targeting capabilities, Publisher partners will likely benefit from higher fill rates and pricing, as a result of integrated campaigns across devices. In addition, the unified brand provides Content providers an expanded distribution and monetization platform, given 1R’s larger, aggregate supply base. This integration achieves an alignment of objectives among the core constituents within the 1R ecosystem, with tangible, enhanced benefit to each group.

Commenting on the new brand, Dan Slivjanovski, Chief Marketing Officer of RhythmOne said, “By combining these entities, we make it easier for Advertisers, Publishers and Content providers to access all of our services, platforms and ad formats through a single, unified offering and brand: RhythmOne. The new brand lets us break down traditional format- or channel-centric silos in how online advertising is bought and sold – shifting the conversation instead to the advertiser’s target audience and campaign KPI. RhythmOne’s purpose is to deliver quality audiences across devices, at scale – using the most appropriate, integrated formats to achieve brand advertising goals.”

RhythmOne connects audiences with premium content and advertising across the web, working with advertisers, publishers and content providers to provide value through:

  • Fully integrated advertising solutions, spanning desktop and mobile video, rich media, display, social and native formats.
  • Cross-screen targeting – following audiences as they migrate across devices.
  • Massive reach, delivered through owned and operated channels, and quality distributed partners.
  • Brand safety – delivered through proprietary intellectual property and partnerships with best-in-breed third parties.

In the programmatic arena, the debut of RhythmOne includes the introduction of RhythmGuard, a proprietary filtering technology that eliminates suspicious, underperforming or fraudulent traffic before it enters the advertiser marketplace – a significant differentiator. RhythmGuard augments advertisers’ ability to maximize their return on investment across desktop, video and mobile inventory, through more confident buying and elimination of waste. In turn, quality publisher partners that pre-qualify their inventory can achieve higher yields for validated traffic.

“The unification and rebrand allow our sales teams to better deliver on the promise of quality, cross-screen advertising at scale – and take full advantage of the combined assets of the Company,” said S. Brian Mukherjee, CEO of RhythmOne. “Through RhythmGuard, 1R also reinforces our commitment to brand safety, and empowers us to evolve the dialogue with our advertisers and offer a complete, integrated solution. RhythmOne underscores our vision to enable consumer access to premium content and, thereby, connect audiences, brands and content across devices at scale.”

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via Marlin PR