As publishers increasingly demand maximum yield, Adzerk is the first independent adserver on the market to enable publishers to manage campaigns on multiple exchanges
New York, NY — Index Exchange, the principled exchange for publishers, today announced it has partnered with API-based ad serving platform Adzerk, to expand its access to programmatic demand from leading demand side platforms and agency trading desks. This partnership marks the launch of Adzerk RTB, an open and platform-independent real-time bidding solution that enables publishers (websites and apps) to tap into unlimited demand sources to drive maximum revenue from their inventory.
Adzerk RTB provides publishers with an ad server that has the flexibility to manage campaigns on a number of exchanges, making it the only independent ad server on the market with this capability. Integrating with Index Exchange allows Adzerk to increase its high quality demand and provides Index with a host of new publishers it wouldn’t have access to otherwise.
“We chose Index Exchange as our first integration partner because we share the same principles, we’re both technology-focused, and we.re always implementing new ways to innovate the ad tech and digital publishing ecosystem,. said James Avery, CEO of Adzerk. .Working with Index Exchange has been a great experience and we look forward to a long partnership.”
“Partnering with Adzerk, another independent entity that is addressing the demands of the industry, helps us maximize our effort to do what is best for our customers,” said Andrew Casale, CEO of Index Exchange. .We are providing more options for advertisers who demand trust, transparency, and viewability, and we are raising the bar in an industry that has been under a lot of pressure to clean up its act.”
With Adzerk RTB, direct sold campaigns can compete against demand providers in real-time. By increasing the potential revenue a publisher can make per impression, Adzerk shifts the balance of power in the RTB ecosystem to sites and apps, filling their inventory with the most valuable ads from any source.
The system is compliant with the OpenRTB 2.3 standard, and full integrations for native and display inventory are available. Adzerk RTB is fully compatible with other features of the Adzerk platform, such as custom targeting and publisher-side behavioral and interest targeting.
Adzerk RTB also supports Deal ID, the standard for creating private programmatic marketplaces between buyer and seller. Deal ID is designed to keep the value of publishers. inventory high with more flexibility than direct sales. Private marketplaces give publishers control over the programmatic sales process while building relationships with brands.
For more information about this partnership, please visit: http://adzerk.com/solutions/
Adzerk is an API-based ad serving platform that provides the infrastructure for publishers, communities, marketplaces, and utilities to customize and scale advertising. We support banners, video, native, and custom units. Serve any ad, anywhere. We.re headquartered in Durham, North Carolina, and you can visit us at adzerk.com or follow us on Twitter @adzerk.
Index Exchange (www.indexexchange.com) provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real-time. Formerly known as Casale Media, Index equips enterprise-level sellers with custom-architected solutions, fully transparent sell-side management technology, and access to the latest in technical knowhow for programmatic demand while still ensuring the highest in brand-safe creative standards by ensuring humans-level review for all proposed campaigns.