Leading media intelligence company keeps pace with new bookings and first to market product launches
CONSHOHOCKEN, Pa. – iQ media, a premiere media intelligence company, announced Q1 2015 results showing strong growth after a pivotal year in 2014.
Q1 saw our entry as an employer in the DC market. In just 45 days, we saw our team educating over 120 companies on the benefits that our tools can provide those looking to better understand and leverage media intelligence
At the end of Q1 2015, iQ media revenues grew by 116% over Q1 2014 as a result of continued demand from marketing and public relations professionals for innovative media intelligence tools to more accurately measure PR and marketing efforts for their brand.
“We want scalable, accountable growth. And, that starts and ends with the people we work with—our clients and our team. Everyone is on board to help shape the way we approach media intelligence and how we find the answers to complex problems,” said Kye Strance, President and COO of iQ media.
To solve those complex problems, iQ media launched two new first-to-market media intelligence tools at this year’s SXSW in Austin, TX. These product launches included the reveal of optiQ, a highly intelligent image-recognition tool that hunts down even small fractions of a brand logo every time it appears on television. And, traffiQ, which allows brands and broadcasters to overlay first party data like transactional data and financials onto a platform that directly syncs that information—second by second—to 14 million hours of television programming.
These two products work together to give brands a full understanding of how audience behavior is impacted once their logo is seen or heard on TV, and broadcasters can make smarter decisions when it comes to their programming based on what actions their audience takes throughout the course of a program.
With these product launches and significant user experience advances, iQ media has also aggressively pushed forward with building and scaling a high-quality sales and business development team in the Philadelphia, New York City and Washington DC areas.
“Q1 saw our entry as an employer in the DC market. In just 45 days, we saw our team educating over 120 companies on the benefits that our tools can provide those looking to better understand and leverage media intelligence,” said Michael Irving, Director of Sales in DC.
Combined, these advancements have opened up the opportunity to work with big and small brands like Google, Wawa, Fandango, Dreamworks, Human Rights Campaign and Children’s Health of Texas. The company expects to continue this pace of growth into Q2.
About iQ media
iQ media engages every marketer with better data, deeper analysis and a richer experience in paid, earned, shared & owned media analytics across television, online, social & first party data sources.
Our premiere suite of analytics tools equip marketing and PR professionals with the data they need to make smart, forward-thinking decisions about how to manage their brand reputation on television, online and beyond.
To learn more, please visit: https://iqmediacorp.com.
via BusinessWire
