Index Exchange expands leadership team to support its growing and diverse customer base in Europe and beyond
New York, NY – Index Exchange, the principled exchange for publishers, today announced that James Prudhomme has joined the leadership team as Managing Director EMEA. Prudhomme has over 15 years of experience in the digital media industry with deep international ties. He is a recognized expert in programmatic media who frequently speaks at events in Europe and North America.
Prior to joining Index Exchange, Prudhomme was the CEO at Datacratic, a machine-learning and AI software startup. While at Datacratic, he built an international business and engineering team and oversaw the development of machine learning products to provide optimization and decision-making for real-time advertising platforms, data management platforms and e-commerce web sites.
“I have been a partner and collaborator with and competitor to the team at Index Exchange for many years,” said Prudhomme. “I have watched the company evolve and grow into a market leading ad exchange and SSP, and into a clear leader in the programmatic space. I am excited about building a team to address the needs of the EMEA market, and I am humbled at the prospect of building a new foundation for a great company based on the same values and culture which has made it such a success up to now.”
Prudhomme is building a team with experience and expertise in the local markets there that will aid in the expansion efforts for the organization. “Index Exchange served 188B impressions in Q1 2015, a significant year over year number, and we’re eager to keep growing at an ever-accelerating rate in these critical markets,” said Prudhomme.
“We’ve worked with James for a long time, and we’re overjoyed that he’s joining us,” said Andrew Casale, CEO of Index Exchange. “He has the skills, talent and experience that will allow us to grow quickly in a very, very important market for us.”
About Index Exchange
Index Exchange (http://www.indexexchange.com) provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real-time. Formerly known as Casale Media, Index equips enterprise-level sellers with custom-architected solutions, fully transparent sell-side management technology, and access to the latest in technical know-how for programmatic demand while still ensuring the highest in brand-safe creative standards by ensuring human-level review for all proposed campaigns.
via sparkpr
