Integrated solution combines the power of location-based mobile offers with best-in-class beacon technology
NEW YORK, NY – Verve Mobile, the leading location-based mobile marketing platform, today announced the acquisition of Fosbury, an innovator in the beacon and mobile wallet space. For more than a decade, Verve has driven customers into stores with proprietary device location targeting and premium inventory on behalf of some of the biggest brands in the world. The Fosbury acquisition provides marketers with an even greater and more precise ability to both initiate the engagement as well as validate when consumers are in-store and in the purchase mindset.
With beacon-triggered messaging expected to drive $44.4 billion in U.S. in-store retail sales next year, location-based mobile campaigns will be instrumental in how retailers engage consumers and influence sales through relevant messaging. Since 2012, Fosbury has partnered with global brands from American Express to Chobani to drive mobile product innovation and customer experiences.
“What Verve does better than anyone else is engage consumers via their devices and drive them into stores,” said Nada Stirratt, chief executive officer, Verve Mobile. “Fosbury further enhances this ability by maintaining that consumer connection for marketers in a more personalized and meaningful way, with the ultimate goal of driving them to the cash registers. That’s incredibly powerful and available to marketers immediately.”
About Verve Mobile
Verve Mobile is a location-based mobile platform that enables marketers to engage active consumers near and within points of purchase. The company’s proprietary location intelligence, technology, data science, premium inventory and reporting capabilities help marketers identify, reach and engage audiences in real-time. With the industry’s most sophisticated closed-loop attribution model, Verve’s robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.
Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.
