A+E Networks Partners with BrightLine to Enhance in-App Video Ads
NEW YORK – BrightLine, the leading interactive advertising platform for connected TV (CTV), announced a partnership with A+E Networks® to bring rich, dynamic interactive ads to A+E Networks’ OTT apps for A&E®, Lifetime®, and HISTORY®.
A+E Networks is thrilled to incorporate BrightLine’s ad technology into our OTT content apps
Blazing a path in premium TV advertising, A+E Networks has enabled BrightLine’s UXTV™ interactive video ad product suite to further enhance their OTT ad offering for marketers and keeps A+E Networks at the forefront of TV’s transformation. BrightLine’s OTT ads bring clickable video and deep brand experiences to A+E Networks’ ads featuring long-form content, interactivity, social connectivity, and dynamic offers.
With BrightLine, A+E Networks’ portfolio of premium brands now offer marketers, like Hellmann’s, a successful means of engaging viewers with 100% viewable, unskippable, interactive and measurable ads. The combination yields the most advanced ad experience and capitalizes on the rebirth of the television, with OTT viewing growing 380% year-over-year (Source: Freewheel Monetization Report, Q1 2015).
“Unilever brands are at the forefront of media innovation, and it’s important for us to connect with consumers on their terms,” said Gail Tifford, Senior Director Media and Engagement Strategy, Unilever North America. “The effort with A+E Networks and BrightLine leverages the combined power of video and engagement to provide consumers with a new and exciting way to interact with our Hellmann’s brand.”
“A+E Networks has been a leader in television’s evolution to digital platforms, and pairing rich brand experiences with fantastic content is a win for marketers. We’re excited to add A+E Networks to our growing roster of premium video OTT apps,” said Rob Aksman, Chief Experience Officer, BrightLine.
“A+E Networks is thrilled to incorporate BrightLine’s ad technology into our OTT content apps,” said Sarah Shriver, VP, Digital Ad Sales, A+E Networks. “Through this partnership, we’re enabling our clients to engage with their consumers, ultimately driving an increased value through our in-app ad inventory”.
A&E, HISTORY and Lifetime apps have grossed over 30 million downloads to date with over 60% of all broadband video viewing occurring through the apps. The company has garnered nearly three times the visits per unique visitor compared to the companion online sites, with a +255% higher video engagement rate (Source: Adobe Analytics Q2 ’15).
About A+E Networks
A+E Networks®, LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, DVDs, gaming, watch apps and educational software. A+E Networks is comprised of A&E®, Lifetime®, History®, LMN®, FYI™, H2™, A+E Studios™, History en Espaňol™, Crime & Investigation Network™, Military History™, Lifetime Real Women®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital® and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 350 million households in over 180 territories. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine’s solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.