Global Moments Top the 2015 Cannes to Cannes YouTube Ads Leaderboard

With Cannes Lions 2015 on the horizon, YouTube has released their Cannes to Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

The brands atop the 2015 Cannes Leaderboard showed that made for web content won over consumers by leveraging global moments and sharing empowering messages.

• Global moments: Nike Football, Turkish Airlines, Samsung and Adidas all centered their spots around the World Cup, stirring excitement among fans by bringing multiple football stars together.
• Sequels: Turkish Airlines returns to the Cannes Leaderboard with a sequel to its wildly popular Kobe vs. Messi spots, this time pitting Lionel Messi against fellow footballer Didier Drogba in an epic food adventure.
• New faces: An increasing number of brands are creating compelling digital videos. New entrants include Hyundai, Always, Samsung, the Ad Council, Air France, Clash of Clans and Adidas.
• Heartfelt stories: Several brands took to video to share empowering messages, driving consumers to share widely on social media. Hyundai’s spot helped a daughter share a message to her astronaut father in space. Always’ #likeagirl campaign started a dialogue on making girls more confident, while the Ad Council’s spot reminded viewers that love has no boundaries.

Campaigns that included ads on this leaderboard had 1.2X-1.4X more lift in ad recall and brand awareness when compared to their industry benchmark.

1. YouTube: YouTube Rewind: Turn Down for 2014
   Creative Agency: Portal A

2. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
   Creative Agency: Wieden + Kennedy
   Media Agency: Mindshare Portland, Razorfish

3. Turkish Airlines: Drogba vs. Messi: #EpicFood (Official full length version)
   Creative Agency: Crispin Porter + Bogusky
   Media Agency: Starcom MediaVest Group

4. Hyundai: A Message to Space
   Creative Agency: Innocean Worldwide
   Media Agency: Innocean Worldwide, Innocean USA

5. P&G, Always: Always #LikeAGirl
   Creative Agency: Leo Burnett
   Media Agency: Starcom MediaVest Group

6. Samsung: #GALAXY11: The Training
   Creative Agency: Cheil + R/GA
   Media Agency: Starcom MediaVest Group

7. Clash of Clans: Revenge (Official Super Bowl TV Commercial)
   Creative Agency: BFG

8. Ad Council: Diversity & Inclusion – Love Has No Labels
   Creative Agency: RGA

9. Air France: France is in the air
   Creative Agency: BETC
   Media Agency : KR Media

10. Adidas: Take it
    Creative Agency: 180 LA
    Media Agency: Carat Global

Notes

1. The YouTube Cannes to Cannes Ads Leaderboard is a list of the top 10 most popular video ads globally from March 2014 to April 2015. The ranking is determined using some of YouTube’s strongest signals of viewer choice – including factors like watch time, views, engagement, and mix of paid/organic views.

2. The 2014 Cannes to Cannes Youtube Ads leaderboard was as follows:

1. Turkish Airlines – Kobe v Messi: The Selfie
   Creative Agency: Crispin Porter + Bogusky

2. YouTube – YouTube Rewind: What does 2013 say?
   Creative Agency: Portal-A
   Media Agency: Essence Digital

3. WREN: First Kiss
   Creative Agency: Unknown

4. Volvo Trucks: The Epic Split featuring Van Damme
   Creative Agency: Forsman & Bodenfors
   Media Agency: Vizeum

5. Budweiser – Superbowl XLVIII commercial – ‘Puppy Love”
   Creative Agency: Anomaly
   Media Agency:  Busch Media Group

6. Nike Football – Winner Stays
   Creative Agency: Wieden + Kennedy
   Media Agency: Mindshare Portland

7. Pantene: Labels Against Women I #ShineStrong Pantene
   Creative Agency: BBDO Guerrero Ortega
   Media Agency: Mediacom Philippines

8. Google: Google Zeitgeist I Here’s to 2013
   Creative Agency: Adam & Eve DDB
   Media Agency: PHD & Essence

9. Save the Children: Most shocking second a day video
   Creative Agency: Don’t Panic

10. Cornetto: Keyfi Yolunda, Aşkı Sonunda
    Creative Agency: MOFILM
    Media Agency: Mindshare

via Brands2Life