Former Macy’s SVP of customer strategy to orchestrate marketing functions as Verve scales in-store retail product expansion
NEW YORK – Verve Mobile, the leading location-based mobile marketing platform, announced the appointment of Julie Bernard as the company’s new chief marketing officer. Bernard, who brings over two decades of retail marketing experience, will direct the company’s corporate, product, sales marketing and communications efforts.
Following Verve’s acquisition of beacon and mobile wallet campaign platform Fosbury, Bernard’s appointment reflects the company’s commitment to transforming the retail market through the use of location-driven mobile marketing. She will be based in the company’s New York headquarters, reporting to chief executive officer, Nada Stirratt.
“With the majority of commerce happening at physical stores, we sought a marketing expert with a proven track record in the retail space to help our customers better engage with theirs,” said Verve Mobile CEO, Nada Stirratt.” Julie is an exceptional, award-winning, executive to bring this expertise to Verve. From her experience scaling customer strategies via advanced behavioral analytics and attribution to her strong operational leadership, I couldn’t be more proud to have her join the Verve executive team.”
Most recently, Bernard was senior vice president of customer strategy, data science and loyalty at Macy’s, a role in which she helped Macy’s deliver exciting and nationally recognized omnichannel marketing campaigns. Specifically, she was credited with building a best-in-class team that successfully executed inventive initiatives that drove sales and delivered customer relevance, including award-winning highly personalized communications and Macy’s first-of-a-kind coalition loyalty program.
Bernard began her career at Saks Fifth Avenue, where she enjoyed fourteen years in various executive positions throughout the organization, rising to senior vice president of retail systems and vendor relations. In that role, she improved business management, enhanced customer experience and increased profit margins by implementing appropriately unique technology solutions in merchandising, marketing and stores.
“Data is a competitive advantage and Verve’s wealth of proprietary intelligence allows us to break through in the category,” said Bernard. “Verve’s momentum and market leadership is incredibly impressive, and I am excited to dig in with the talented team and continue to build entirely new experiences and benefits for our brands and retailers.”
Bernard is a graduate of Hamilton College, graduating magna cum laude with a Bachelor of Arts degree in Government. She serves as vice chair of the board of directors for the Direct Marketing Association and participates in a variety of industry forums as a keynote speaker.
About Verve Mobile
Verve Mobile is a location-based mobile platform that enables marketers to engage active consumers near and within points of purchase. The company’s proprietary location intelligence, technology, data science, premium inventory and reporting capabilities help marketers to identify, reach and engage audiences in real-time. With the industry’s most sophisticated closed-loop attribution model, Verve’s robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.
Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile.