Partnership deepens analytics, viewability and performance insights to help advertisers better optimize their campaigns
LOS ANGELES – Rubicon Project (NYSE: RUBI), a global technology provider leading the automation of advertising, announced that it is partnering with Moat, an independent SaaS analytics firm focused on making brand advertising more effective for marketers, agencies and premium publishers, in order to improve viewability across video advertising campaigns. With this partnership, Rubicon Project’s Buyer Cloud will provide advertisers with the leading and in-depth analytics, viewability, and performance insights necessary to maximize the value of campaigns. Moat’s real-time reporting capabilities will expand access to detailed at-a-glance reports on audience quality, as well as more than fifty “Attention Metrics” that go beyond viewability.
“Advertisers want to know that people are seeing and paying attention to their ads, and if that’s not happening, they need the information and tools that will allow them to make the right changes to drive success”
Demand is increasing for viewability measurement and viewability guarantees in the automated space, and with this partnership, Rubicon Project’s Buyer Cloud will deliver targeted and highly detailed campaign optimizations to improve viewability and engagements in real-time. Advertisers using the Rubicon Project Buyer Cloud platform will gain a deeper layer of transparency into their advertising spend and know they’re getting the most from their automated efforts.
“Advertising automation has evolved in leaps and bounds over the past few years,” said Chris Sukornyk, Head of Buyer Cloud at Rubicon Project. “Now, with the addition of Moat’s technology to our existing solutions, we are able to provide buyers today with the key insights and metrics they need to fully optimize advertising campaigns for maximum viewability. This partnership is one of many that Rubicon Project maintains to provide clients with the best solution available.”
“Advertisers want to know that people are seeing and paying attention to their ads, and if that’s not happening, they need the information and tools that will allow them to make the right changes to drive success,” said Jonah Goodhart, CEO of Moat. “Moat’s partnership with Rubicon Project is a testament to Rubicon’s commitment to providing a clean, well lit and high quality marketplace for buyers.”
About Rubicon Project
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems. The Company’s mission is to automate the buying and selling of advertising by offering innovative products to connect buyers and sellers globally. www.RubiconProject.com @RubiconProject
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About Moat
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.
via BusinessWire
