BrandView from Widespace guarantees more than just viewability for advertising industry
Widespace today announced the release of BrandView, the first mobile ad impression that solves major problems facing brand advertisers in mobile.
Advertisers are increasingly asking more questions about the impact their ads receive to ensure they are in screen and seen, have the best placements and are brand safe.
BrandView solves these problems by delivering 100% viewable ads that are optimised based on relevancy and delivered to truly unique users across premium apps and sites. This means that BrandView campaigns can give higher reach and deeper impact for mobile advertisers.
Time spent on mobile devices is growing rapidly, and 70% of all media consumption in the next three years is estimated to take place on mobile devices. In order for ad spend to follow, the industry needs new solutions that provides brand safety, and increases relevancy and viewability.
To implement this change Widespace has developed and now launched BrandView. These super-impressions are designed to drive brand metrics and allow for advertisers to only pay for actual views in a brand safe environment.
”Viewability is a hot topic, but we must remember that it’s not the holy grail for creating brand engagement. We’re convinced it’s a synergy effect of viewability and relevancy that really drives brand metrics. BrandView is a step forward, changing the way mobile media is measured and transacted”, says Patrik Fagerlund, CEO at Widespace.
BrandView is the result of extensive research, where the Widespace Data and Analytics team has analysed user behaviour, in-screen data and responses from Brand Impact Studies. Initial findings show a significant uplift in observation rate in 94% of the cases where BrandView is used. While viewability has a positive effect on brand metrics, it is the combination of optimisation technology and viewability that really makes the difference.
Widespace is piloting BrandView in selected markets from July 2015, with a broader rollout planned later in the year.
About Widespace
Widespace is the leader in mobile brand advertising in Europe, creating powerful bonds between brands and people. Based on unique technology and data driven insights, Widespace delivers engaging mobile ad experiences to over 100 million smart phone users via their favourite sites and apps. This brings quality to publishers and great uplift in brand metrics for advertisers.
