Collaboration with leading, global competitive analytics firm creates industry first insights into cross-channel digital coverage including display, online video, mobile and programmatic intelligence
NEW YORK – Kantar Media, the global leader in strategic advertising intelligence, announced its investment in BIScience, provider of AdClarity, a digital media intelligence platform specializing in cross-channel and global digital media monitoring, planning, and optimization.
“. Digital and programmatic are increasing in importance, and adding BIScience’s capabilities to our existing portfolio represents an exciting development for our clients, the marketplace, and the businesses we operate.”
The announcement follows a series of recent developments by Kantar Media as they develop world class capabilities focused on real-time intelligence and optimization of digital media. Specifically, the collaboration brings a number of new services to clients including expanding to new channels and the uncovering of behavioral and contextual competitor targeting in over 120 countries. Additionally, clients will be able to take advantage of granular competitor insights within the programmatic advertising industry, including, but not limited to, share of voice (advertiser, publisher, campaign, creative, and mediator), impressions and ad spend, unique publisher audience and traffic data, aggregated RTB rates, and ad platform usage.
Kantar Media’s collaboration with BIScience will tap on the daily monitoring and tracking of over 500,000 unique publishers and mobile apps across 22 million publisher pages worldwide and monthly monitoring and tracking of over 14.5 million campaigns in over 35,000 ad platforms. Together, Kantar Media and BIScience will collaborate on cross-channel digital solutions that will enable online media professionals to make data-informed decisions on media investments and strategic communications.
“Kantar Media is unparalleled in its ability to service clients with the most comprehensive intelligence across media channels and markets and our investment in BIScience further strengthens this position” stated Andy Brown, Chairman and CEO of Kantar Media“. Digital and programmatic are increasing in importance, and adding BIScience’s capabilities to our existing portfolio represents an exciting development for our clients, the marketplace, and the businesses we operate.”
Kfir Hod Moyal, CEO and Co-founder of BIScience said, “With our shared global reach, dedication to delivering strategic media intelligence insights and focus on innovating cross-platform and programmatic measurement, Kantar Media represents an ideal partner for us to collaborate with. There is a dire need in the marketplace for the continual evolution of digital measurement. Working with Kantar Media will enable us to address those needs in the most synergetic, effective, and timely manner while empowering clients to make the most out of their digital investments.” For more information please contact Maria Abadia at maria.abadia@kantarmedia.com or +1.212.991.6081.
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
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About BIScience
BIScience, the bid data analytics company which developed AdClarity – the leading Cross-Channel Media Intelligence provider to the online media industry, enables online media professionals to make insightful strategic decisions in their marketing operations across Display, Video, Mobile Web, Mobile Apps and Social channels. Its portfolio of competitive intelligence solutions provide media professionals with the actionable insights they need to make the best data-driven decisions possible for their business and dramatically increase ROI of their media expenditures. BIScience provides a true cross-channel digital media intelligence covering more than 500,000 publishers in 120 geographies based on its big-data platform processing over 100 TB of digital media data on daily basis.
via BusinessWire
