Advertisers to capture consumer interest for apps months before launch, monitor trends and have apps auto-delivered once available
WildTangent, the leading global app distribution and monetisation company, announced a global app reservation service to help mobile advertisers create a new engagement touchpoint with consumers. The service will allow consumers to reserve an app with a single click, and have it automatically delivered on or before the release date to the reservation holder’s devices. Advertisers and app developers will not only be able to capture consumer interest months in advance, but also monitor demand up to launch, track ad campaign effectiveness and trends, as well as ensure that reservation holders receive it first.
With WildTangent’s bold new service, advertisers allow consumers to connect with apps around mobile media including native, interstitial and banner ads, or alongside such things as a video trailer, press release or news article. The WildTangent app reservation service makes it easier for consumers to get the apps they want without redirecting them to an app store, and provides advertisers a critical new capability to support key marketing initiatives. Social, video, media, gaming, messaging, and news app developers may also integrate WildTangent’s technology into their apps and offer their own app queue to users.
“My son and I recently watched a trailer for an upcoming blockbuster movie that’s scheduled to release around Christmas,” said Matt Shea, CEO at WildTangent. “Not surprising, he was super excited despite it being months away, but there wasn’t anything actionable to do. This moment, just like those for future games, music, new products, and events, offer an important point in time where consumers are emotionally invested and want to take action. You see this today with the success of Kickstarter and Indiegogo. With our new app reservation service, however, there is no cost to consumers, and advertisers can capture these critical moments when consumers are most interested.”
Benefits for advertisers and brands:
- Maximize Ad Spend: Reservation volume and region metrics allow advertisers to determine how the app is trending compared to its development, ad spends, and specific ad campaigns.
- Demand generation: Advertisers capture real demand for their app or announcement in conjunction with other marketing efforts ahead of a product or service launch.
- Consumer feedback: Brands receive feedback from consumers before the app’s release to help determine the features that matter most.
- Social media: Advertisers gain new social media insights with reservation sharing.
WildTangent’s new service will launch this fall. Advertisers and app developers interested in learning more about WildTangent’s reservation system should visit WildTangent’s Contact Us page at http://www.wildtangent.com/Corporate/about/about-us/contact-us/.
About WildTangent (www.wildtangent.com/corporate)
With over 20 billion apps delivered, WildTangent is the leading worldwide, cross-device technology company focused on the distribution and monetization of mobile and online apps. The company’s latest offering, AMP, dramatically simplifies the app management process for device manufacturers and mobile operators. Companies that use WildTangent technology for their devices include such companies as AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER. Investors include WPP Group, Greylock, Advanced Technology Ventures, GGV Capital, IDG Ventures, Industry Ventures, Madrona Venture Group, Millennium Technology Ventures, New Millennium Partners, and Tam Capital Management.
