Insightpool customers can now pair the engagement algorithm with a deeper understanding of topics that people are engaging with on the world’s largest social platform
ATLANTA – Insightpool, the Social Relationship Intelligence Platform, announces its partnership with DataSift, to give access to aggregated and anonymous Facebook topic data for Insightpool customers. This partnership will allow Insightpool to further their data-driven social marketing, social selling and social ads optimization solutions. Aggregated and anonymized Facebook topic data, paired with Insightpool’s platform, will provide customers with a robust solution for layers of insightful data to help customers make better decisions through segmentation.
“By working with Insightpool, we continue to build on our vision to improve the way that marketers engage with the audiences that matter most to them.”
Facebook topic data is anonymous and aggregated content data that offers clients access to the world’s largest social platform and shows specific activities, events, brand names, and other subjects that people are sharing on Facebook. Having access to this information gives marketers a deeper understanding of the topics people are engaging in and the ability to turn this information into actionable insights.
“Social media is simply an extension of humanity, and much of that interaction is taking place right on Facebook,” said Devon Wijesinghe, CEO of Insightpool. “Making sense of that data and how to activate on it will pair well with how we already work with other social channels. We are super excited about the expansion in to Facebook.”
“DataSift is empowering brands to better understand their core audiences through our partnership with Facebook,” said Nick Halstead, CEO of DataSift. “By working with Insightpool, we continue to build on our vision to improve the way that marketers engage with the audiences that matter most to them.”
For more information about the release visit www.insightpool.com.
About Insightpool
Insightpool, the Social Relationship Intelligence Platform, is revolutionizing social sales and marketing through data powered social solutions. Insightpool identifies and creates relationships with undiscovered influencers on social media to drive word of mouth and earned media for your brand. It then learns the characteristics of your top converters and personalizes paid media to find and acquire more of them…faster.
Launched in 2013, Insightpool is headquartered in Atlanta, Georgia. Insightpool works with some of the world’s largest and most innovative brands, from Home Depot to Cox Communications, Warner Bros. Entertainment, General Mills and more, along with business-to-business organizations like Docusign and Clicktools. For more information, visit http://www.insightpool.com/.
About DataSift
DataSift is the leader in Human Data Intelligence that empowers application developers to maximize the value of Human Data, in realtime. Processing more than 2 billion human-generated interactions a day, the privacy first DataSift platform transforms Human Data into actionable intelligence without compromising consumer trust.
Founded in 2010 and headquartered in San Francisco, DataSift has operations in New York, Reading and London, UK and Canada. DataSift’s vast ecosystem of partners includes Oracle, Sysomos and WPP as well as thousands of application developers across a wide variety of industries including retail, telecommunications, high tech, consumer packaged goods and digital agencies. More information can be found at datasift.com.
Facebook® is a registered trademark of Facebook Inc.
via BusinessWire
