NEW YORK – Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising effectiveness across all screens, announced the launch of real-time reporting in its supply side platform (SSP), allowing publishers to more accurately manage yield. Publishers can now access up-to-the-second data within Tremor Video’s SSP and make changes to their demand waterfall while immediately seeing results.
“Newsy produces more than 800 video news stories each month”
This new real-time reporting functionality, released to more than 150 clients currently using the SSP, allows publishers to instantly see their inventory being accessed and bought via programmatic direct and open auction transactions. This is crucial for premium publishers who want to effectively monitor and understand their customers’ buying patterns and take advantage of these market dynamics. Having this data helps publishers immediately confirm that their programmatic direct campaigns are live and successfully delivering.
“By building our SSP for today’s video publishers we have the ability to leverage the latest technology, such as dynamically pulling in data versus having to wait while reports crawl overnight,” said Craig Berlingo, Vice President of Product, Tremor Video. “We believe this level of transparency is crucial in helping clients better understand how their video inventory is performing and ultimately maximize the value of their premium video content.”
Digital video news service Newsy, an early adopter of Tremor Video’s real-time reporting, has seen great success with the product.
“Newsy produces more than 800 video news stories each month,” said Greg Morey, vice president of revenue development for Newsy, a wholly owned subsidiary of The E.W. Scripps Co. (NYSE: SSP). “We’re able to see when those stories start to take off, so it becomes mission critical to understand where Newsy’s real opportunities are. With Tremor Video, we’re able to drill into market activity across all of our platforms to the inventory level, and make informed decisions that optimize our scale.”
Tremor Video has a strong heritage of providing clients and partners with actionable analytics and unmatched transparency around key metrics such as viewability. The Company also allows marketers to buy on a wide variety of guaranteed pricing models only when an ad works.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.
About Newsy
Newsy is a digital video news service that provides “news with the why,” built to inform and engage by delivering today’s top stories across platforms. Newsy is available on over-the-top (OTT) services including Roku, Amazon Fire TV and Google Chromecast; on mobile for iOS, Android, Kindle Fire and Windows devices; through on-demand and live-stream viewing at newsy.com; and via connected television. Newsy is a wholly owned subsidiary of The E.W. Scripps Company.
Forward Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to new offerings or enhancements to the features or functionality of Tremor Video’s current offerings, or the growth or adoption of Tremor Video’s solutions or the market in which it operates. Important factors that could cause actual results to differ materially include: the ability to successfully integrate and retain personnel, and the effectiveness of personnel; the impact of technological development and competition; market acceptance of Tremor Video’s products or services; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; development of new solutions and technologies or enhancements to existing solutions and technologies; global economic conditions; growth of the online video advertising market; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
