Ooyala now powers 80 percent of premium Spanish market
MADRID and SANTA CLARA, Calif. – Ooyala, a leading innovator in video publishing, analytics and monetization, announced its trusted advertising technology is powering video monetization for one of Spain’s largest broadcasters, Atresmedia. With Atresmedia, Ooyala now provides ad-serving and programmatic TV services to more than 80 percent of Spain’s premium broadcaster and publisher market.
The customer win is indicative of the customer-first approach at Ooyala to provide solutions built to meet the specific needs of the world’s largest content providers, understanding business and advertising nuances in individual European markets, and providing a first-to-market premium marketplace to trade inventory programmatically.
Atresmedia was one of the two largest broadcasters in Spain to first utilize Aunia, Ooyala’s Spanish private programmatic video marketplace for broadcasters launched in February 2014. With Aunia, Atresmedia has access to a private premium marketplace, protecting their inventory’s value and maintaining high CPMs. Using the SaaS-based Ooyala platform their online advertising solution can scale easily as online viewership and inventory grows alongside the future opportunity of digital video advertising in Spain. eMarketer predicts that online ad spend in Spain will rise from $1.24 billion in 2014 to $1.57 billion in 2017, representing a 26 percent increase.
“Ooyala drastically reduces our online advertising issues and streamlines our workflows,” said Beatriz Medina, digital advertising director of Atresmedia. “They have the reputation we need in the premium content space to ensure our inventory is being purchased by the highest caliber buyers with the highest caliber content, maximizing our CPMs and ad revenue.”
Ooyala has also seen strong publisher momentum in the region, including Grupo Godo, a media publisher for the Catalonian region, and Grupo Vocento, another Spanish publisher with national coverage and several local newspapers, radio stations and a localized broadcast network.
“Our goal is to provide an holistic monetization solution for our customers that helps them build healthy online revenue streams across screens,” says Sorosh Tavakoli, senior vice president of ad tech at Ooyala. “This technology will usher today’s largest broadcasters into the digital age, adapt quickly to shifts in the industry, and enable them to embrace and exploit new video trends.”
About Atresmedia
ATRESMEDIA is one of the leading media groups in Spain. Through its different lines of business, the ATRESMEDIA Group is active in the most relevant means of communication: television, radio, cinema, internet, and advertising including brands such as: ATRESMEDIA TV, ATRESMEDIA RADIO, ATRESMEDIA CINE, ATRESMEDIA DIGITAL and ATRESMEDIA PUBLICIDAD.
About Ooyala
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms and a leading ad serving solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers success, Ooyala’s industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.
ESPN, Univision, Sky Sports (The U.K.), Foxtel (Australia), NBCUniversal, RTL Germany (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), STV (UK) and Singapore’s Mediacorp: these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.
Headquartered in Silicon Valley, Ooyala has offices in New York, London, Stockholm, Sydney, Tokyo, Singapore and Guadalajara, and sales operations in dozens of other countries across the globe. For more information, visit www.ooyala.com
