Digital media veteran Chris Bennett to lead London office and drive strategic growth
London, UK — Pixability, a video ad buying and marketing technology company, has kicked off its international expansion with the appointment of Chris Bennett – the company’s first EMEA Managing Director. A digital media veteran with more than 25 years of industry experience, Bennett will be responsible for leading Pixability’s newly established London office and managing the rapid growth of the company’s international customer portfolio. Global campaigns have comprised a significant portion of Pixability’s business to date, with international customers including Gucci, L’Oréal, PUMA, and ZenithOptimedia.
Steve Parker, Co-CEO of Starcom MediaVest Group, commented on Bennett’s experience in driving digital capabilities throughout Europe: “Chris is a seasoned digital media executive with remarkably sharp business acumen. It has proven very helpful to turn to him for third-party perspective and strategic guidance as we manoeuver through the dynamic European digital media and ad tech landscape.”
Bennett will deliver on his proven ability to develop strategic international partnerships and successfully scale businesses in competitive markets. “Chris will play a key role in propelling Pixability’s international growth, beginning with building a strong foundation in London,” said Bettina Hein, Pixability Founder and CEO. “His depth of digital media expertise and strong industry network connections will prove instrumental as we continue to penetrate the global online video advertising market.”
Prior to joining Pixability, Bennett served as Chief Revenue Officer of adQuota, where he directed the ad tech company’s successful expansion across Europe and led its transition and development to a programmatic mobile platform for international agencies and brands. He has also held past roles at Tapjoy, Blyk, Starcom MediaVest Group, and Google.
“Pixabilty’s impressive growth is indicative of a robust technology platform that brings unrivaled value to brand advertisers and their agencies,” said Chris Bennett, Pixability EMEA Managing Director. “I look forward to demonstrating that value proposition to advertisers around the region, as they increasingly shift media allocations to online video.”
Pixability is an online video ad buying and marketing platform. Many of the world’s top brands and agencies depend on Pixability’s award-winning media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.