Former IgnitionOne exec to head US operations
NEW YORK – S4M (Solutions for Mobile), a leading European ad tech startup which provides unique solutions to manage Mobile ad campaigns, has appointed Brian Cronin to General Manager, North America. Based in New York City, Cronin will head US operations and report directly to S4M global COO Fred Joseph.
“Brian’s track record in mobile ad tech sales and expertise, is a unique addition to our North American team,” said Fred Joseph, global COO at S4M. “Having such a recognized senior leader joining us triggers the start of the expansion of S4M outside Europe, as we look to grow our presence in the United States and throughout North America.”
In his new position, Cronin will be in charge of leading and developing sales-based revenue and maintaining a high level of industry expertise. Additionally, he will be tasked with identifying high-value opportunities and enabling rapid growth in the U.S. marketplace.
“With technology built from scratch specifically for mobile, S4M has a unique offering for marketers who are searching for ways to optimize their mobile advertising ROI,” said Brian Cronin. “I look forward to making an immediate impact on the S4M team and contributing to the company’s impressive trajectory to help achieve our larger goal of becoming the largest, most-trusted performance advertising platform in mobile.”
Cronin comes to S4M with over twenty years of sales and strategy experience. Most recently, he was VP, mobile solutions & programmatic at mobile DSP/DMP IgnitionOne where he facilitated the development of relationships with major ad agencies and trading desks. Previously, Cronin held various senior sales positions at NetSeer, Say Media/Six Apart, NetShelter and The New York Times. Cronin has a B.S. from Ohio University.
With a patent-grade analytics and programmatic mobile demand platform which applies intelligent technology to proprietary big data, S4M provides marketers with a full mobile ad tech stack including an Open RTB (Real Time Bidding) Bidder, Mobile Adserving, Tracking, Media Buying Optimization and Purchase Funnel Management.
About S4M
S4M (Solutions for Mobile) has built the most advanced performance-advertising platform for mobile in the world. It includes two offerings; FUSIO by S4M – an analytics tool that uses advanced algorithms to predict, serve, measure, optimize and deliver mobile ad campaigns in real time, and YANCO by S4M – the performance advertising platform which uses the power of artificial intelligence and predictive analytics to identify potential customers in real time. Founded in late 2012 by pioneers of the mobile marketing world, S4M now has over 70 employees in 5 offices across the U.S., Europe, Asia Pacific and South America, serving more than 150 advertisers globally. For more information about S4M, visit www.s4m.io.
