New programmatic deal management tool enables publishers to leverage real-time bidding (RTB) channels to maximize yield on their most valuable advertising inventory
COLOGNE, Germany – At the dmexco 2015 conference, Adomik, a leading provider of programmatic ad analytics and yield management technology for publishers, announced the availability of Adomik Deal Maker — a new tool designed to help publishers optimize the performance of their private marketplace (PMP) advertising inventory via programmatic channels.
“While the promise of private marketplaces is large, the return on investment for media sellers and buyers to date has proven to be relatively small, said Nicolas Schueller, CEO of Adomik. “We help by delivering deal discovery, deal pricing and deal management capabilities that foster a more effective dialog with buyers and deliver more lucrative private deals for sellers.”
Until now, publishers have lacked the analytics and sophisticated tools needed to optimize yield on programmatic inventory through private deals, leaving them frustrated with the performance of private marketplaces. With access to sell-side deal making technology that improves sales decisions and performance, publishers can now more confidently discover and price private deals.
Adomik Deal Maker helps publishers grow revenue and optimize yield for private deals with the following key features:
“Publishers love the promise of programmatic private deals – the ability to better price inventory for a known buyer,” said Jonathon Shaevitz, president and COO of Adomik. “With insights on trading data, Deal Maker delivers the recommendations publishers need to confidently leverage private marketplaces to improve yield management.”
Adomik Deal Maker is now generally available. For more information, visit www.adomik.com.
Adomik is a leading provider of programmatic analytics and programmatic yield management technology for media sellers. The Company’s ad analytics and yield management software enables media companies to operate more confidently in today’s programmatic ad ecosystem. For more information, visit www.adomik.com.