Amobee Among Facebook® Marketing Partners With Initial Access to Instagram Ads API
SINGAPORE and FOSTER CITY, CA – Amobee, a leading global marketing technology company, announced it is a Facebook Marketing Partner with early Instagram ads API access.
Amobee’s brand and agency clients, including Lexus, L’Oreal and Starcom Mediavest Group (SMG), can now enhance their Instagram campaign strategy and execution through Amobee’s technology platform that has advanced audience targeting and delivery capabilities for multiple ad types that meet a variety of objectives from driving awareness and engagement to video views and mobile app installs.
“Instagram provides an opportunity for brands to reach and engage current and potential customers in an innovative way,” said Katie Ford, President at SMG. “Our agency’s partnership with Amobee demonstrates our strategic approach of how we mine insights to inform paid, earned and owned media activation across channels. We have leveraged Amobee’s technology to position our clients as an active part of consumers’ digital experience.”
Amobee is among a select group of companies globally with ads API integration across all four major platforms — Facebook, Instagram, Twitter and Pinterest. These technology integrations allow advertisers to harness the power of Amobee’s patented Brand Intelligence marketing technology platform, which analyzes more than 60 billion digital content engagements daily across the Web, including mobile and video.
Advertisers benefit from using Amobee Brand Intelligence for media activation by gaining a deeper understanding of real time and historical consumer sentiment, media behaviors, brand associations, and competitive insights, all of which can be used to inform everything from strategy to media buying, creative and content development, and delivery of digital advertising for brands on Instagram.
“Instagram is a core platform that every marketer should be considering if they want to reach an engaged and growing audience,” said Kim Reed Perell, President of Amobee. “With Instagram’s user base of over 300 million monthly active users, it presents a timely and relevant opportunity to deliver scale as part of a cross channel strategy. Amobee’s access to Instagram’s ads API will provide brands the ability to maximize their presence in-feed, on mobile and with video.”
About Amobee
Amobee is a global marketing technology company that provides data driven cross channel digital advertising solutions for agencies, brands and publishers. We serve key marketing channels — display, video, email and social — on all devices from a unified technology platform. Amobee is also a Facebook Marketing Partner, Twitter Official Partner and Pinterest Marketing Developer Partner. Our patented Brand Intelligence technology allows marketers to gain a deeper understanding of consumer trends and passion points through analysis of real-time and historical content consumption and sentiment from across the digital ecosystem. The insights from Amobee Brand Intelligence inform our clients’ marketing strategies and real time media activation across all channels and devices to generate unparalleled ROI. Amobee is wholly owned by Singtel, one of the largest telecommunications companies in Asia, with over 550 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia, and Australia. www.amobee.com
About Starcom Mediavest Group
Starcom Mediavest Group architects connected human experiences to create value for our clients through precision marketing, content and technology solutions. Ranked the number one global network by Ad Age, SMG partners with the world’s leading marketers and more digital disruptor brands than any other agency network. With 8,000 employees and 110 offices worldwide, SMG’s network includes our three agency brands Starcom, Mediavest and Spark; content brands LiquidThread, MRY and Relevant24; and ad tech units, RUN, Audience On Demand and more. In 2014, SMG (www.smvgroup.com) was named the top media network at Cannes, Eurobest, Dubai Lynx and Festival of Media Global. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
